Beijing time on March 30 morning news, if the main protagonist of the Microsoft Developer Conference last year is Windows 10, then the focus of Build 2016 should be the emerging virtual reality technology. As the world's first large-scale augmented reality eye mask, HoloLens has become the focus of many keynote speeches and development activities. This year's Build Developer Conference ticket will be sold out within minutes, and from Wednesday to Friday, attendees will have the opportunity to try HoloLens on Build.
The $3,000 product will begin shipping on Wednesday, with the first users of hundreds of developers who are likely to develop a range of consumer-focused applications for the device. The consumer version of HoloLens may take another year or two to be officially launched.
It is expected that Microsoft CEO Satya Nadella and other Microsoft executives will promote Hollens' application prospects in the future digital life of consumers. By projecting a holographic image in a real image, users can send emails, watch travel scenery, and run video games without having to immerse themselves in a completely virtual world like virtual reality.
While much of this year's attention has been placed on high-end augmented reality devices, including the recently released Oculus Rift, market research firm Digi-Capital expects augmented reality in the $120 billion augmented reality and virtual reality market in 2020. The proportion will reach 75%. Microsoft's competitors in this area include Magic Leap in Florida and Meta in Silicon Valley.
In addition to HoloLens, Microsoft may also use the Build Developers Conference to explain how the company will continue to maintain the momentum of Windows 10 after the free download period of one year (this operating system is now installed in more than 200 million units). On the device).
Other notables include Microsoft Virtual Assistant Cortana, cloud computing platform Azure, Office office products, and office communication platform Talko.
Microsoft announced in January that its sixth consecutive quarter of earnings per share exceeded analyst expectations, indicating that Nadella has chosen the right direction for Microsoft. The Microsoft CEO promised to reshape Microsoft into a mobile and cloud-based company, hoping to take the lead in the enterprise solutions market to replace the traditional business model that has gradually lost its appeal as PCs continue to decline.
For any technology company, to expand its business on a large scale, you must rely on the help of developers. The success of Apple's iPhone has benefited from the millions of applications designed by external developers. Therefore, Microsoft also hopes to continue to expand the capabilities of its operating system and integrate it into the consumer's personal life and workflow through novel applications.
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