Now, one of the hottest keywords in the technology circle is undoubtedly "virtual reality." Samsung, HTC, Sony, and even those companies that are completely unnamed have already brought various forms of VR products to consumers. It’s not enough to describe the prosperity of the entire VR market.
For Chinese players, the Sony Play StaTIon VR is probably the closest to the Oculus Rift and the HTC Vive. Finally, after Sony announced the Play StaTIon VR North American price for four months, the information of the Bank of China version was also officially exposed.
Compared with Sony's price of $399 in North America announced at this year's E3 show, the price of 2,999 yuan is still a bit relieved. Indeed, in the eyes of Sony, the price of Play StaTIon VR National Bank is not the biggest resistance in the Chinese market. In fact, the only thing that makes Sony a headache is the two words - content.
Tian Tianwu, president of Sony Interactive Entertainment (Shanghai) Co., Ltd., told Tencent Digital that the game content of Play StaTIon VR will not only have classic masterpieces like Final Fantasy 15 but also cooperate with some domestic game developers to launch as much as possible. More VR game content to meet the needs of Chinese players.
At the same time, Sony is already trying to communicate with the competent authorities, in an effort to allow more excellent game works to meet with Chinese players. However, Tian Tianwu also said: "There are a lot of games (can successfully enter the Chinese market). We are still working hard."
Earlier in the June E3 show, Sony officially announced the North American PS VR price when it was said that there are 50 first games. In the press release of this conference, we saw a list of games of the National Bank Play Station VR, which has only 23 models, and clearly marked that these 23 models are just a list of "ready" games. In other words, everything is not necessarily.
In addition, if you think of "there is no play" as a follow-up, then the precondition is that you can buy it first. This may also be another key to hindering Chinese players from getting close to Play Station VR.
According to previous reports, on March 17, Sony opened the pre-order of Amazon's Play Station VR in Europe, and the first batch of supplies was swept away in just a few minutes. In the recent opening of the Japanese market, there were even rumors that were thought to be only domestic, and the enthusiasm of global players.
In this regard, Tian Tianwu said that in addition to the European, American and Japanese markets, China is the first country to announce the date and price of the listing, which is enough to see Sony's emphasis on the Chinese market. But Tian Tianwu also told me: "At present, the supply is very tight, we can only try to (satisfy Chinese players), but the number is still very limited."
Although the above may be a self-promotion of Tian Tianwu's pre-sale for the Play Station VR China market, and there is no clear answer to the reason for the problem in the supply of Tian Tianwu, even if the PS is not able to sell its sales after entering China. Satisfied, but from the overall pricing and the enthusiasm of the global players, the supply problem may be a big problem for Sony.
However, regarding this issue, we can see from the Tiantian Wuren's expected answer to the Play Station VR China market that there is a deeper meaning behind it.
Mr. Tian Tianwu said that the main goal this year is to open up the market. What proportion of Play Station VR can be in the market and what scale it has reached, there is no specific target. And VR as a new opportunity for the PS host, I hope that they can promote each other (in sales). "What is the degree of new possibilities, but also depends on market performance." Tian Tianwu said.
Obviously, for an emerging market like VR, everything is testing, and everything is unknown.
The following are some basic questions about Tencent Digital's PlayStation VR for National Bank: For your reference:
1. How much is Sony PS VR National Bank?
A: The Sony PlayStation VR is priced at 2,999 yuan, the basic package (PlayStation VR+PlayStation Camera) is priced at 3,299 yuan, and the boutique set (PlayStation VR+PlayStation Camera+PlayStation Move) is priced at 3,699 yuan.
2. Will it be bundled with PS 4?
There are currently only three packages, mainly for the convenience of users who already have PS 4.
3. When will the Sony PS VR National Bank version be sold? how to buy?
A: Officially listed on October 13, 2016. Reservations will be opened at 12:00 noon on July 28th. The appointment channels include: “ChinaJoy 2016†PlayStation booth, PlayStation Tmall official flagship store, Sony China direct store, Sony China Online Store, Sony Tmall official flagship store, Jingdong, PlayStation Tmall official authorized store and official authorized store of PlayStation.
4. Can I buy it?
A: You must make a reservation first, but you may not be able to buy it. It is said to be quite hot.
5. How many games does Sony PS VR National Bank have?
A: There are currently 23 games in preparation, but it is not clear whether they can pass several domestic reviews.
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