On March 29 this year, TCL Group launched a new high-end Internet brand Thunderbird at the spring conference. Jingdong 618, Thunderbird TV I55C won the Internet TV 55 inch surface sales champion. On July 5th, Thunderbird and Tencent held a strategic cooperation conference and received a capital injection of RMB 450 million from Tencent, which opened a new model of Internet content television. As a new brand, it has become the focus of the entire smart TV industry in a matter of a few months. What about their products?
1, content resources: Joint Tencent build massive video content
Content resources have always been the long-term of Internet companies. The main reason why many traditional color TV industry's failures against Internet smart TVs is the lack of content resources.
As a new advanced Internet brand with traditional TV background, Thunderbird’s approach is very sensible. Through in-depth cooperation with Tencent, Thunderbird I55C and I55 customization system FFUI introduced almost all of Tencent's film and television content resources. The content was short.
It is reported that at present, FFUI has more than 6 million hours of genuine copyright movies, TV dramas, variety shows, sports, animation and exclusive exclusive resources and homemade content. More than 10,000 movies cover most of the Chinese-language movie theaters. No matter if they are popular movies, variety shows, or TV dramas, they are all available. The recent hit series "Ghost Blowing the Lights of the Yellow Peon", the American play "The Song of Ice and Fire" and the variety show "The Ultimate Challenge" are also being featured in Tencent's video.
The overall design style of the custom system FFUI echoes with the minimalist body. The main page is divided into nine sections: film, application, sports, shopping, and education. The operation selection is highly efficient and intuitive. It is worth mentioning that the use of efficient content classification in video panels.
One of the most worthwhile is the sports section. Take basketball, not only has a massive NBA broadcast, at the same time, the content of the NBA section truly synchronized with the global broadcast, in addition to the live video outside the board also recorded the details of each player Information and team data and related news can be said to be high quality and comprehensive in content.
The global broadcast within the FFUI will synchronize the movie resources of the Hollywood cinema on a daily basis, enabling them to watch the latest blockbusters at the first time without leaving their homes. At the same time, Thunderbird’s built-in application store has also opened many third-party film and television platforms APP, further enhancing The quality and quantity of video content.
2, screen quality: restore the wonderful world
Buy smart TV is to look at the screen and sound quality, Thunderbird I55C and I55's screen parameters can only be described as luxury, surface parameters, Thunderbird I55C and I55 are equipped with a 55-inch 4K ultra high-definition resolution screen, (I55C For the curved screen), it also joined the QUHD Turbo quality engine, through the color conversion technology to achieve accurate reproduction of the source color in the display, played a precise color gamut control, to prevent the tone deviation, has achieved the effect of the screen color is not distorted. In addition, Thunderbird TV also supports mainstream HDR standards including HDR10, Dolby Vision, and HLG, creating a full-scale HDR platform to take you to experience the real world.
Thunderbird I55C
The addition of MEMC's dynamic picture compensation technology on Thunderbird TV enabled the Thunderbird I55C and I55 to effectively solve the problem of blurred smearing caused by fast shots when playing high-speed sports (soccer, basketball, and other sports events). Big improvement of the viewing experience.
Thunderbird I55
3. Appearance design: the fusion of simplicity and technology sense
The biggest difference between Thunderbird I55C and I55 is that in the screen aspect, I55C is a curved screen, and I55 is a straight screen, the moment is a time of the fight value, Thunderbird I55C and I55 can be said to be one of the representatives.
Thunderbird I55C
Thunderbird I55
The Thunderbird I55C and I55 are simple and full of science and technology. The entire TV adopts the popular ultra-narrow aviation aluminum frame design. The unique texture of the metal plus the ultra-narrow frame blesses the screen when lighting the screen. Full impact.
Details of the design is also different from the same price mainstream products, unique metal hollow base to ensure the stability of the entire TV, while modeling a simple and beautiful and full of sense of technology.
Unlike other similar products, which are simple and rugged, with an infrared emitter mounted on the bottom of the screen, Thunderbirds I55C and I55 have smaller infrared emitters and are designed to have a crescent shape, which makes the entire TV look more attractive. At the same time, the addition of a breathing light is like a finishing touch, making the entire TV even more exquisite.
Thunderbird I55C and I55 also use the minimalist design of the back of the fuselage, the unique design of the integrated reception line design, through the buckle way to make the data line is no longer messy, further enhance the overall perception, at the same time, Thunderbird I55C Both the I55's and the I55's sockets are side-entry, and a USB interface is added close to the frame's power button.
Conclusion: Thunderbirds I55C and I55 are products with luxurious hardware configuration and avant-garde design. The deep cooperation between Tencent and video content on the content of Thunderbird I55C and I55 also makes Thunderbird I55C and I55 not to fall in the face of Internet competitions such as Xiaomi and LeTV. At a disadvantage, the price of 3649 and 3299 is more obvious than the same positioning product.
In general, Thunderbird I55C and I55 are two kinds of smart TV products with many bright spots. Friends who like curved screen can choose Thunderbird I55C. Ultra-thin straight screen can choose Thunderbird I55. Just yesterday, at the unveiling ceremony of Thunderbird, Thunderbird CEO Guo Song officially announced that it was a fan festival for thunderbirds on the 26th of each month. The Thunderbirds will also send gifts. On July 27 and 28, you can receive a 24-month membership for two days of purchase.
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