"I'm just an ordinary Swedish girl, but I have a lot of passion for music."
Josefine Hallén is a female singer from Sweden who became an independent musician due to his love of music. This year Josefine introduced his single “Lotto†and took a VR MV to let the audience really walk into Josefine’s music. in. This video has achieved very good results since its release. There have been more than 1 million viewings so far.
Josefine said: "I hope that my music can inspire young girls, encourage them to be more independent, and 'follow me' has always been my motto." When Josefine and her producers discuss the theme of their new work "Lotto" At the time, they hope this is a song that conveys the confidence of women. In her view, it is important to love yourself and not to over-estimate the details of your life.
In order to ensure a compact production process, the entire production team is much smaller than the traditional team. The core personnel are directors, producers, Josefine's agents, 360 camera photographers, and 360 editors. In addition to these key players, the team also includes modeling teams and actors.
When you need to make a large-scale work, you always need to prepare a plan (Plan B) and be prepared for everything. “Sometimes the convergence of the two scenes is very difficult to accomplish, for example, we switched from the first scene to the outdoor scene, and then cut back to the party scene.†Josefine said, “But thanks to our very experienced production team, the final presentation The picture is very good."
As viewers watch this music video, they will notice a mirror on the ceiling. The purpose of this mirror is to hide the shooting equipment in the post-production. Josefine hopes to add lyrics to this video because Lotto itself is a lyric-centered song. Therefore, the 360 ​​video became the perfect way for people to enjoy the story while singing in front of the lyrics, and the two will not form a conflict. “360 and VR are a new medium that will impact people.†Josefine hopes to break through the form of traditional music videos and bring new experiences to listeners to listen to music in this way.
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