Since the establishment of a different company in the cutting business in 2015, Hewlett-Packard has been actively promoting transformation projects beyond the core business of PC and printers, including the development of games and A3 printers to drive business growth. Including the combination of virtual reality (VR) and 3D printing technology, the manufacturing design process is more efficient.
According to reports, Koh Kong Meng, general manager of HP Korea, pointed out that the company's undeveloped A3 printer market has reached US$55 billion in the past, and HP is now targeting the market because it has been more active in investing in the market.
The company also successfully acquired the printer business of Samsung Electronics in November 2017. With Samsung's experience in building PCs and printers and owning IP, it is equivalent to helping HP develop new products.
HP currently plans to use blended reality in the design process, including VR and 3D printing. Koh said that through the hybrid reality, users can bring in items from the real world, such as scanning a pair of glasses and converting them into an electronic format for editing.
The digital item can be viewed and edited on a general screen via a VR device, and the final product is manufactured through an online 3D printer. HP also offers VR products for designers, and is divided into two versions, consumer and enterprise. Its applications range from automotive, engineering and construction to automotive design, eliminating the need for designers to create the original size model.
HP aims to expand its 3D printers to change future manufacturing trends, and the company has introduced the MulTI-Jet Fusion 3D printer, which produces mass-produced 3D printing products. 3D printers are currently expensive and slow, but HP plans to make it cost-effective and high-speed, making it available for mass production.
In other words, HP's vision is to move data around, replacing the current state of the art in which manufacturing components must be shipped around. And by printing on the ground, reducing transportation and time costs. Compared with the mold, the 3D printer can achieve digital customization without costing the manufacturer.
Koh said that in addition to using PageWide technology to make printing 10 times faster than other 3D printers, HP printers also take advantage of the company's IP advantages in materials.
At present, HP has cooperated with General Electric (GE) and shoe factories, and will launch metal and full range of plastic printers in the future. The company's $250,000 3D printer has also been shipped a few days ago. The goal is not just to sell the product, but to reshape the entire value chain by selling the ecosystem.
At the end of 2017, HP established the Smart Manufacturing Applications and Research Center (Smarc) in Singapore, where engineers used 3D printing, robotics and data analysis to transform HP's supply manufacturing line.
Koh also believes that one of the trends in SMEs in Asia is that they no longer have IT assets, so HP is launching a so-called Device-as-a-Service (DaaS) model that allows companies to pay monthly fees for assets such as computer equipment. In addition, he also suggested that SMEs should pay more attention to the security issues of printers, because in the network environment, printers become trusted devices, and hackers may enter the network, which will cause loopholes in the entire network.
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