From the three major telecom operators to launch mobile Internet access unlimited national traffic packages, to Beijing fixed network broadband free upgrade to at least 200 trillion, and then to Shanghai for people over 55 years old to launch "daily rent" 100 megabit broadband ... Recently, China Mobile The three major operators of Telecom, China Unicom and China Unicom have successively launched a new round of speed-up and fee reduction measures. The Ministry of Industry and Information Technology proposed that by July 1, the three major operators will officially cancel the difference between national traffic and local traffic charges. This series of premium gift packages allows users to get more and more benefits.
Experts said that speeding up "lifting" is the competitiveness of enterprises, and reducing the cost of "lowering" is the total cost of society. The network speed-up and fee reduction should continue to increase efforts, and fewer "routines" to benefit the masses and enterprises. China cheers.
Mobile phone unlimited traffic, free broadband upgrade
The three major operators have recently launched mobile traffic unlimited traffic or large traffic solutions, causing users' attention.
China Mobile launched a 238 yuan traffic package for old users, including unlimited domestic traffic, and presented 5GB & TImes; 12 months of international traffic. China Unicom has launched an unlimited flow package called "Ice Cream Series". At present, the ice cream package of 398 yuan only needs 199 yuan monthly fee, and domestic voice and domestic traffic are not limited. However, when the domestic traffic reaches a certain amount in the month, the Internet access rate will decrease to varying degrees and will resume in the next month. The unlimited traffic packages launched by China Telecom vary from place to place. For example, the Beijing-based telecom card, which contains 2GB of 4G traffic, can be used by an unlimited number of 3G local networks.
In response to the user's question about why the speed limit package should be slowed down after the limit is exceeded, the relevant telecommunications experts said that this was determined by the fact that the operator's infrastructure construction did not reach the limit of opening up unlimited traffic for everyone. Only the limited traffic can guarantee the experience of most users.
In terms of home broadband, there are also new initiatives to speed up and reduce fees everywhere. For example, Beijing Unicom recently announced that it will upgrade the broadband of 100M and below to 200M free of charge, and the original 200M users will upgrade to 300M broadband for free. It is expected to be completed by June 30th. Shanghai Mobile has launched a “daily-rent†100-megabit broadband for some of the elderly’s “two-headed†personalized broadband demand, which is open to people over 55 years old, and does not cost money.
The Ministry of Industry and Information Technology said that the cancellation of the traffic "roaming" fee is currently progressing to the stage of package grooming, rule adjustment, system development and transformation, which will ensure that it will be cashed on July 1 this year; at the same time, the mobile traffic tariff will be reduced. Together, these two measures will reduce the tariff by more than 30% from the end of last year.
Clarify the awareness of “speeding up†and reduce the “routingâ€
The speed increase of the network has brought about an accelerated increase in the speed of the network. According to the China Broadband Rate Report released by the Broadband Development Alliance, the average download rate of China's fixed broadband network reached 20.15 Mbit/s (megabits per second) in the first quarter of this year, up 54.9% year-on-year. This speed significantly exceeds the actual available download rate of fixed-band broadband in the world of 7.0 Mbit/s, and the gap with the world's leading Korean network speed of 21.6 Mbit/s continues to narrow.
At the same time, the average download rate of China Mobile broadband users using the 4G network to access the Internet reached 19.12 Mbit/s, up 54.3% year-on-year; the network video download rate also increased significantly during the same period.
From an international perspective, there are two main indicators for measuring the speed of a broadband network, one is the network access rate; the other is the actual available rate of the user. Since the user accesses the website through the Internet terminal (computer, mobile phone), depending on the location of the content server of the website, the transmission of the network information content has to go through the “last mile†access link, the backbone network, the Internet portal, and the website server. Link. In general, the actual rate of user availability is typically slightly lower than the rate of access with telecommunications companies. From the monitoring data provided by the relevant broadband speed measurement platform, the access rates of fixed broadband users of the three basic telecommunications enterprises can meet the national requirements.
Experts said that in order to increase the actual available rate, it is necessary to co-ordinate all relevant links, and jointly develop and speed up together to achieve an "end-to-end" overall speedup. For example, increase the supervision of broadband access companies, especially distributors.
At the same time, many users believe that some operators still have a "routine" that is not good enough. To sum up, first of all, enterprises and users have inconsistent understanding of "reduction of fees." The user understands that “reduction of fees†is to directly reduce communication expenses, and enterprises usually understand “reduction of fees†as reducing unit prices. The former may lead to negative growth in industry revenue, while the latter may make users feel less affordable. It is necessary to ensure that the “cancellation of traffic†roaming charges proposed in this year's government work report and the reduction of mobile network traffic tariffs by at least 30% during the year are in place. It is necessary to clarify the understanding of both users and ensure that the “reduction of fees†is consistent.
Second, some operators' services are not fine enough. Due to the wide variety of packages, some of the operators' business processes are very cumbersome, and the promotion and speed reduction measures are not enough. This requires enterprises to further improve services and improve customer satisfaction. At the same time, some operators do have problems such as bundle sales and "word games". For example, some actual network speeds are much lower than the merchants' publicity values; some traffic discounts are concentrated in the middle of the night; while others reduce the traffic charges, they bundle many business packages that are not useful. For such behaviors that deceive consumers, the regulatory authorities should increase their efforts.
Expanding information consumption, companies have a lot to offer
Under the multiple benefits of declining network costs, information technology upgrades, national implementation of “broadband China†strategy, and “information benefiting people†projects, China’s information consumption has developed well in recent years. Data show that in 2017 China's information consumption has reached 4.5 trillion yuan, accounting for 10% of final consumption expenditure. “Internet +†has accelerated penetration and integration with more traditional consumption sectors, and the emerging consumer industries such as online shopping and online ordering have developed strongly.
On May 17, the Ministry of Industry and Information Technology and the State-owned Assets Supervision and Administration Commission jointly issued the "Implementation Opinions on Deepening the 2018 Special Action for Speeding up the Network to Speed ​​Up and Reduce Expenses and Accelerate the New Development of Economic Development." The "Opinions" proposes to accelerate the evolution of broadband networks to the global leading level, such as promoting the upgrade of fiber-optic broadband, supporting basic telecommunications companies to continue to increase investment, and launching Gigabit broadband services to users in more than 100 cities; 4G network coverage quality, newly built 450,000 4G base stations; solidly promote 5G standardization, R&D, application, industrial chain maturity and security support, organize and implement the “new generation broadband wireless mobile communication network†major project, complete the third phase of technology research and development test Promote the formation of a global unified 5G standard; accelerate the deployment of IPV6 scale; enhance the carrying capacity of backbone networks.
The "Opinions" also proposed to further promote the network tariff reduction. In addition to completing the requirements for speed-up and fee reduction proposed in this year's government work report, telecom operators are encouraged to further reduce household broadband tariffs, international and Hong Kong, Macao and Taiwan roaming charges; support local governments to expand wireless coverage in public places, and provide users with free Internet access.
Experts said that with the increasing scale of application of information technology in e-commerce, finance, medical and other industries, the extension of information consumption will be further expanded. For operators, speeding up and down is a challenge and an opportunity. Speeding up the fee can stimulate traffic growth, small profits but quick turnover. In the future, if operators can grasp the development opportunities of the Internet of Things, cloud computing, big data, video, 5G, etc., it will not only offset the impact of price cuts, but also greatly increase the industry's income, which can make a big difference.
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