2018 First quarter OLED TV shipment surged
In 2017, global LCD TV shipments declined by 3.6% as a whole. This was mainly due to the large fluctuations in panel prices and the decline in average retail prices as expected, resulting in the impact on consumer demand in many regions. However, the decline in LCD panel prices from the end of 2017 to early 2018 led to a change in the end market price in the first quarter of 2018. At the same time, TV brands increased their shipments in some key emerging markets due to the promotion of the 2018 World Cup.
World Cup event will drive TV sales
It is understood that in emerging markets such as Latin America, there will usually be sales due to football events, and television demand in Eastern Europe is expected to increase in the Russian region due to the World Cup.
According to a survey conducted by IHS Markit for 34 countries and more than 100 retailers, the average television sales price in Latin America ranks first among emerging markets, with China having the lowest average selling price.
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