With the approach of the World Cup, Gathering has seen a number of content and activities featured on Hisense TV.
Team up with CCTV to create the richest content of the event
Hisense TV users can get a good look at one-click opening, and they can see the “World Cup Comes†feature on the first page of the home page. Topics include World Cup information, World Cup classics, World Cup stadium tours, World Cup star interviews and more.
In addition, the company has also entered into cooperation with CCTV and launched CCTV 5 parts of the program, such as “World Soccer.†Sports news at various times has also become a gospel for sports enthusiasts, such as “Sports Morning†(early) and “Sports Newsâ€. (center), "Sports News" (late), "Sports World" (night); at the same time, during the World Cup, there will be more CCTV World Cup themes that will be on the line during the World Cup. The content of the rotation of the Fengyun Football Channel will also be good for sports. Area on the line.
All-round promotion highlights FIFA’s exclusive rights
As the sponsor of the World Cup, Hisense TV will receive the exclusive video entry for FIFA's event, which will be promoted across the entire platform. Please stay tuned. The preheating phase is centered on the core rights and interests of FIFA videos, such as the previous World Cup highlights, World Cup documentaries and related programs, etc. The gathering will create FIFA official video columns for key recommendations.
In addition to the promotion of the content, the company will launch a dedicated World Cup channel at the product level, and develop features such as real-time message push and player avatar recognition for the event process, allowing users to immerse themselves in a full-scale immersive experience of the World Cup.
The fans do not hurt watching the ball, beautiful surrounding the purchase
The rich content of the event brings visual feast to the users, but as a platform for serving home users, it is obviously not enough to provide “see†content.
Poly Education looks at the different attributes of users and tailors the series of boutique topics. The "Party Night Self-help Guide" allows fans to stay up late to watch the ball can do not hurt, "Pseudo-fan counterattack guide" for non-fan users charge all kinds of football-related knowledge, so that everyone can transform into "know the ball Emperor" .
Gaishi Shopping has introduced 23 official authorized World Cup merchandise products such as Howe T-shirts, C Lo Same Sports Shoes, Hercules Cup Gold Cup, World Cup Dolls, and so on. Users can enjoy the exclusive purchase price.
Wonderful activities, continuous user benefits
Interesting user activity is also indispensable for improving the attention of the World Cup. Currently, the "answer win big prize" activity is on the line. Users can obtain answers to the questions by paying attention to the Hisense U7 TV AI function, watching thematic videos, etc., and the right answers will have the opportunity to participate in the welfare draw.
In addition, during the World Cup, Goodlooking will launch a massive user interaction activity of "collecting cards and sharing millions of users". Currently, it has invested in a professional PDT team to implement product design and development, and is expected to bring about outstanding promotion results. At that time, it would be nice to see that users will share millions of benefits in the form of participating in the game.
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