As a mid-to-high-end LED manufacturer, the company is committed to becoming an international national brand in the LED field. Li Mantie is the chairman and general manager of the company. He holds 28% of the shares issued by the company and is a major shareholder.
The advantages of LED are remarkable, and the policy support is great, and it has developed rapidly in recent years. The scale of LED output in China has increased from 9.94 billion yuan in 2004 to 18.54 billion yuan in 2008. The LED industry's applications are mainly in the fields of backlights, indicator lights, display screens, landscape lighting, automotive applications and general lighting. Among them, LED displays account for more than 30% of LED demand, and LED indicators and LED backlights account for 30% of demand. The mainland is the most competitive and largest in the LED packaging industry, and its technology level is also close to the international advanced level. The backlight, display and lighting markets will lead the LED market in the future.
The company's packaging products include in-line, patch and medium-high power LED products, including display and lighting products. (1) The company is leading domestically in LED packaging technology. In the future, the company will actively enrich product lines, increase product varieties and specifications, and enhance product structure on the basis of meeting different market demands. (2) LED display screens are mainly exported, and the product competitiveness is reflected in the high-quality LED devices and excellent drive control circuits produced by the company. (3) In terms of lighting products, the company's products have the advantages of high starting point and advanced parameter indicators. In the future, the company will focus on developing indoor LED fluorescent lamps, bulb lamps, spotlight products and outdoor LED street lamps and tunnel lamp products.
LED device products are upstream of LED display and LED lighting products, and will give priority to the company's LED display and LED lighting products to ensure the company's product quality. LED industry demand outlook is still optimistic, the company will enhance the company's market competitiveness and market share through expansion, it is expected that LED devices, LED display and LED lighting products will be the company's three engines.
The company's competitive advantage is reflected in the continuous leading technology independent innovation capability, the more complete industrial chain advantage and the advanced production, study and research business model.
The funds raised by IPO will be invested in high-brightness LED package device expansion projects and high-end LED display and LED lighting energy-saving product expansion projects. The total investment of the project is 143.14 million yuan. Mainly to expand the company's production capacity.
The company's diluted earnings per share for 2010-2012 are expected to be 0.64 yuan, 1.03 yuan and 1.43 yuan. We believe that the company's reasonable valuation range is 40 to 45 times PE in 2011, and the corresponding price is 41.20 yuan to 46.35 yuan.
The company's investment risks mainly include technical risks, market risks and business risks.
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