If you don't do this, you will probably develop more than half white hair!

What should I do before I write a development letter? Successful development letters must be collected and organized before they are sent. The so-called data collection and organization is what we often say to create a customer database. Establishing a database will help you to write development letters and quotations for the client. It will be able to better communicate with the other party. Because you know so much about him, you have more talk, so that you can There is a greater chance of getting the other person's response or even an order. In short, the purpose of creating a customer database is to enable individualized services for different people. As to what sort of data should be organized, this is not necessarily. This depends on the specific situation of the customer and your own direction. Here are a few areas that I can consider to give you a reference. Welcome everyone to continue to help me add:

1. The customer's contact information, especially email, I think this is the most basic;

2. The status of the customer, such as the similarities and differences between the customer and your other customers;

3. The source of the customer's information, such as how you learned and contacted the customer;

4. Purchase history (when the customer purchased the product)

Gradually, if you have contact with him, you have to go one step further. You can sort out these things:

1. The customer company's personnel information, including gender, age, etc.;

2. The customer's personal information, such as the child's name, hobbies, etc.;

3. The information that is in private contact with the customer refers to some notes that are privately contacted by the customer.

After you have fully understood the customer's information, you can comfortably mention and explain your company in the e-mail, stating that you can provide customers with any targeted help, such as how to reduce costs.

This is why it takes more time to understand the status of potential customers before sending out development letters, instead of sending 100 emails a day blindly.