The victory and defeat of the channel warfare is the key, but how can we seize more cities in the channel warfare? How can we keep the hard-won victory fruit? This will undoubtedly be a topic of concern for many home lighting companies. The lighting industry is not breaking innovation, looking for a broader development channel, the overall home lighting up. After three years of embarrassment, the overall home lighting boom has not only failed to retreat, it even shows a protracted war. After fighting in the first-tier cities, everyone spontaneously marched toward the second and third-tier cities and even attacked the county market.
The key point in winning or product industry professionals believe that the future of home lighting companies will be tropical products as the most critical point toward the public brand, in particular, gradually improve the product's decorative, functional and intelligent.
In the past few years, celebrity endorsements were popular, and this year’s biggest industry highlight was the strong movement of lighting companies to land on CCTV and the move to public brands, such as Hongguang Lighting and Foton Electric. At present, there are many companies that chant the slogan of “Overall Home Lightingâ€, but there are not many enterprises that have core product strength and high cost performance. In addition, Philips and Op Lighting have opened a big gap between first-tier brands and second-tier brands. The second-line brands will be able to achieve a one-hundred-and-a-half million yuan, and they will find it difficult to break through.
The overall home lighting boom does not retreat to the county towns to launch an offensive overall home lighting brand to stand out on the second-line battlefield, must have three major competitiveness.
Build a good foundation and lay a solid foundation. This requires that the leader of the company must be stable and avoid rapid progress. From the tall building to the ground, the foundation is strong and most important.
Meet the market demand and build core products. The company has no competitiveness, and it is very plentiful whether the company has its own core products.
Optimize channel construction and enhance business capabilities. Enterprises do branding, you are perseverance, there must be continuous investment, but also in the brand publicity, material support, service guidance, etc. to provide comprehensive, sustained and effective support for the salesman.
Making your own system, culture, and brand connotation will surely find your own market.
Not to say that prices are self-made, consumers will certainly buy them, not to say that there is a boss in the industry, and other companies have no chance. There are differences in the system, system, including brand personality, cultural connotation, etc. between enterprises. There are many factors that determine consumer acquisition. No one brand can meet the needs of all consumers, so everyone has the opportunity. Do yourself a good job, make your own system, culture, and brand connotation, and you will find your own market. Excellent companies can learn but cannot imitate. It is easy to be eliminated in the industry by simply imitating others. The success of Op Art has a favorable environment. What are the competitors of "Oupu"? TCL, Haier, Philips, Panasonic and other international brands. These big international brands were beaten by “Oupuâ€, indicating that the “Oupu†team at that time had a strong fighting power, and there were other good strategies. The reason why many second-tier brands have failed to stand in the front line is not the problem of “Oupu†and is the company’s own problem. From the results to extrapolation, it can be seen that the nerve endings of the second-tier brands are not sensitive and the response is slow, and the results are eroded one by one. Now, it's just like the Philips Lighting Home Fashion Pavilion, but we still haven't seen them in Panasonic yet.
Whoever has a strong ability to innovate and who has done well in the terminal can win in the future market competition.
Now, there is a wide gap between the first-line and second-tier brands in the home lighting industry. Optronics' current annual sales figure stands at 3 billion yuan, while the second-tier brand is more than one billion. The strength of first- and second-tier brands is more than ten times that in the terminal market. There are also few brands that consumers can name. Therefore, the market capacity of the overall home lighting is immeasurable, which means that for many second-tier brands, the future growth space is also very large. Compared with home appliances and other industries, China's lighting industry is still not fully developed, therefore, the overall home lighting there is a gradual reshuffle of the trend, which also tests the company's brand philosophy, service concepts and other soft power and technology, products R & D and other hard skills.
As major manufacturers increase the competition for channel competition, channel services will also undergo some changes, from the current "carer" of customers to the "housekeeper" of customers.
In recent years, the two, three-tier cities and county-level cities in China have developed rapidly, which brings great opportunities for development to the overall home lighting industry targeting the public consumers. At present, the county-level market is the main battlefield for the overall home lighting industry fire competition. However, the current poor profitability of single stores is also a problem of besieging and disturbing the entire industry. In addition, the brand loyalty of these terminal underwriters is much lower than that of some provincial and first-tier retailers, and the cost of channel maintenance and development is quite large. As a result, many of the overall home lighting companies have become “only earnersâ€. Do not make money" phenomenon. In the future, as major manufacturers increase the competition for channel competition, channel services will also undergo some changes. From the current “custody†of customers to the “housekeeper†of customers, the development will be surfaced. The transition from the model to the improvement of the quality of outlets includes all aspects of customer relations, incentives to guide buyers, and end-to-end interception by sellers.
The key point in winning or product industry professionals believe that the future of home lighting companies will be tropical products as the most critical point toward the public brand, in particular, gradually improve the product's decorative, functional and intelligent.
In the past few years, celebrity endorsements were popular, and this year’s biggest industry highlight was the strong movement of lighting companies to land on CCTV and the move to public brands, such as Hongguang Lighting and Foton Electric. At present, there are many companies that chant the slogan of “Overall Home Lightingâ€, but there are not many enterprises that have core product strength and high cost performance. In addition, Philips and Op Lighting have opened a big gap between first-tier brands and second-tier brands. The second-line brands will be able to achieve a one-hundred-and-a-half million yuan, and they will find it difficult to break through.
The overall home lighting boom does not retreat to the county towns to launch an offensive overall home lighting brand to stand out on the second-line battlefield, must have three major competitiveness.
Build a good foundation and lay a solid foundation. This requires that the leader of the company must be stable and avoid rapid progress. From the tall building to the ground, the foundation is strong and most important.
Meet the market demand and build core products. The company has no competitiveness, and it is very plentiful whether the company has its own core products.
Optimize channel construction and enhance business capabilities. Enterprises do branding, you are perseverance, there must be continuous investment, but also in the brand publicity, material support, service guidance, etc. to provide comprehensive, sustained and effective support for the salesman.
Making your own system, culture, and brand connotation will surely find your own market.
Not to say that prices are self-made, consumers will certainly buy them, not to say that there is a boss in the industry, and other companies have no chance. There are differences in the system, system, including brand personality, cultural connotation, etc. between enterprises. There are many factors that determine consumer acquisition. No one brand can meet the needs of all consumers, so everyone has the opportunity. Do yourself a good job, make your own system, culture, and brand connotation, and you will find your own market. Excellent companies can learn but cannot imitate. It is easy to be eliminated in the industry by simply imitating others. The success of Op Art has a favorable environment. What are the competitors of "Oupu"? TCL, Haier, Philips, Panasonic and other international brands. These big international brands were beaten by “Oupuâ€, indicating that the “Oupu†team at that time had a strong fighting power, and there were other good strategies. The reason why many second-tier brands have failed to stand in the front line is not the problem of “Oupu†and is the company’s own problem. From the results to extrapolation, it can be seen that the nerve endings of the second-tier brands are not sensitive and the response is slow, and the results are eroded one by one. Now, it's just like the Philips Lighting Home Fashion Pavilion, but we still haven't seen them in Panasonic yet.
Whoever has a strong ability to innovate and who has done well in the terminal can win in the future market competition.
Now, there is a wide gap between the first-line and second-tier brands in the home lighting industry. Optronics' current annual sales figure stands at 3 billion yuan, while the second-tier brand is more than one billion. The strength of first- and second-tier brands is more than ten times that in the terminal market. There are also few brands that consumers can name. Therefore, the market capacity of the overall home lighting is immeasurable, which means that for many second-tier brands, the future growth space is also very large. Compared with home appliances and other industries, China's lighting industry is still not fully developed, therefore, the overall home lighting there is a gradual reshuffle of the trend, which also tests the company's brand philosophy, service concepts and other soft power and technology, products R & D and other hard skills.
As major manufacturers increase the competition for channel competition, channel services will also undergo some changes, from the current "carer" of customers to the "housekeeper" of customers.
In recent years, the two, three-tier cities and county-level cities in China have developed rapidly, which brings great opportunities for development to the overall home lighting industry targeting the public consumers. At present, the county-level market is the main battlefield for the overall home lighting industry fire competition. However, the current poor profitability of single stores is also a problem of besieging and disturbing the entire industry. In addition, the brand loyalty of these terminal underwriters is much lower than that of some provincial and first-tier retailers, and the cost of channel maintenance and development is quite large. As a result, many of the overall home lighting companies have become “only earnersâ€. Do not make money" phenomenon. In the future, as major manufacturers increase the competition for channel competition, channel services will also undergo some changes. From the current “custody†of customers to the “housekeeper†of customers, the development will be surfaced. The transition from the model to the improvement of the quality of outlets includes all aspects of customer relations, incentives to guide buyers, and end-to-end interception by sellers.
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