The international market will affect the development of China's electronics industry in 2012

On February 9th, 2012, the "2012 China Electronic Information Industry Operation Trend and Market Analysis Report Meeting" jointly held by the Office of Operational Monitoring and Coordination of the Ministry of Industry and Information Technology and the China Electronic Commerce Association, came from the government, well-known enterprises, and research institutions. Speakers conducted an in-depth analysis of the hot spots and trends of China's electronic information industry in 2011 and 2012, and provided prospective information with extremely high value for the audience of more than 400 business participants who sorted out market trends and formulated corporate strategies.

Since the outbreak of the subprime crisis in the United States, it has successively become a global financial crisis, a sovereign information crisis, and a European currency crisis. The market in the Western developed countries has fallen into a state of weak demand. Under the background of economic globalization, China's electronic information industry cannot be completely exposed to the world. Various factors are intertwined and the trend in 2012 has become confusing.

Foreign market resistance increases Zhou Zixue, chief economist of the Ministry of Industry and Information Technology, pointed out in his speech that in 2011, China’s electronics manufacturing industry’s foreign dependence reached 54.7%, and the export volume of major products such as mobile phones, color TVs, computers, and integrated circuits were all Reached or exceeded 50%. The current economic development prospects of the United States are unclear, the European region is in chaos, and Japan’s debt risk has risen sharply, which is bound to affect Chinese companies’ exports to some markets.

The International Monetary Fund forecasts that the economic growth of developed country economies in 2012 will be 1.2%, which is 0.4% and 2% lower than 2011 and 2010 respectively. In addition, developed countries are also regions with high trade disputes. It can be concluded that China's electronic information industry will face great challenges in the export sector in 2012.

The Rejuvenation of US Manufacturing Responds to China's Challenges Zhou Zixue pointed out that the financial crisis that took place two or three consecutive days made all governments aware that no real economy is dangerous. Therefore, the Obama administration began to implement the "reindustrialization" strategy. Facts have proved that this strategy has begun to have a role. The U.S. manufacturing industry has seen a decline in foreign investment and rising tax profits. The real economy is showing signs of rejuvenation. Data show that the Chicago Fed Midwest Manufacturing Index reached 87.4% in December 2011, an increase of 6.8% and 14.1% from 2010 and 2009, respectively. During this period, multinational companies began to return to the United States from China, including GM, NCR, Caterpillar and Ford auto parts.

At the same time, the aircraft industry and the automobile industry have continued to expand in the southern United States, and even expanded to Mexico at one time, where there is also a low labor force.

The above situation shows that the revitalization of US manufacturing will inevitably create challenges for Chinese companies in special markets. China's electronic information industry must clearly realize this.

The overall improvement of the domestic market compared to foreign markets, under the influence of the government's policy of expanding domestic demand over the past few years, the overall trend of the domestic market for electronic products in China has been formed. In 2011, the proportion of domestic manufacturing output in China's manufacturing industry has reached 45.3%, 3.5% higher than in 2010. The contribution of domestic sales to the industry has reached 61.6%, which is 20.7% higher than that of 2010. The emergence of such a situation, Zhou Zi Xue believes that the main factors are based on three factors: First, emerging products have driven the growth of consumer electronics demand; Second, information construction has broadened the market space for integrated products; Third, the development of strategic emerging industries has led to The growth of the basic industry has spawned new product forms and industrial forms. It seems that China's domestic sales market in 2012 will still bring greater support to the electronic information industry.