In the circle of friends, many of my friends sun-dried their own drone flight licenses. I was thinking that in addition to testing the driver's license, will everyone be required to test a drone driver's license in the future?
This also proves that the drone market is hot from the side. According to statistics, there were about 20,000 drones sold in 2014. It is expected that by 2020, the annual sales of unmanned aerial vehicles in China will reach 290,000, and there will be more than 300 companies engaged in drones. From the perspective of development prospects, UAVs have been used in aerial photography, express delivery, post-disaster search and rescue, and data acquisition, indicating that UAVs have great potential for development.
So why did the drone market flood into so many companies? What are the main competitions between UAVs?
The improvement of the supply chain reduces the drone market threshold
In May 2016, Xiaomi released drones for only 2,499 yuan. In the live broadcast of the conference, Xiaomi drones appeared "detonated" and fell freely from the air. This makes the hot conference more "hot."
After the incident, some netizens had ridiculed: “The millet drone is a bomber, but the accuracy of the bomber can be controlled.
Why China suddenly emerged so many drone companies? Is there really no technical threshold for drones? In fact, this is mainly due to the maturity of the supply chain. Just as the Xiaomi Air Notebook was just released, Lenovo and Shenzhou quickly released almost exactly the same products.
(Toy drones)
In China, the supply chain of mobile phones and computers is already very mature. Enterprises can buy solutions without doing much research and development, and then they can look for production from factories. Similarly, in the field of drones, the aircraft model industry has been developing for more than a decade. Parts of similar products such as racks, motors, and ESCs have a complete supply chain.
Even the core flight control system has open source flight control options such as APM, Pixhawk, and CC3D from abroad. Therefore, it is very simple to build an "Aeromodelling" drone.
Some startup companies have spotted the drone market's boom in investment, and they have produced drones through the aircraft model industry chain. The purpose is to obtain financing. I remember that a company called X Electric was known to overtake Tesla and it was revealed that the frame displayed at the conference was demolished from Tesla.
Deception has become the straw sucking up the Chinese entrepreneurial bubble. The drone industry is no exception.
UAV industry will repeat the development of the mobile phone market
There have been hundreds of brand competitions in the mobile phone market. This also benefits from the maturity of the technical solution and the modularization of the product, which reduces the barrier to entry. Coupled with the mad increase in demand for mobile phone users, although many brands can get some sales.
However, with the upgrading of mobile phones from functionalization to branding, experience, and technology, a large number of companies with no R&D capabilities and resource integration capabilities have died.
The same is true for the drone market. Hundreds of companies currently snatch up the market together, including a large number of "model aircraft" companies. They either have no R&D capabilities or simply get angel rounds of investment and are still struggling to find “next home†investors. When the current capital market is chilling, it is obviously not easy to obtain investment. As a result, a large number of drone entrepreneurs will be exposed.
Who can stay in the Ebb Tide? I think it is mainly decided by three aspects: R&D ability, financing amount, resource integration ability and market positioning.
Dajiang, as a representative of startup companies in the UAV industry, has already passed a dangerous period. In the drone startup market, there are still billions of flights, extremely flying, Borui space, etc. They have all obtained large sums of financing.
Billion Airlines has already been exposed by the media with only 6,000 sales in the year. The founders are non-technical and have no ability to research and develop PTZ, flight control, and image transmission. These are the three key technologies related to "aircraft model" or drone. Billion Airlines’s main practice is to open stores nationwide and be marketing-first companies. Once its financing is exhausted, the consequences will be disastrous.
Founded in 2007, Polefly was founded by former Chinese Microsoft MVP Peng Bin, which is also a company with a background in technology founders. At present, the polar fly is mainly focused on the application of drones in agriculture, which can be considered as a differentiation strategy.
The above two companies have reported more media and will not repeat them. Next, we mainly explored this drone start-up company named "Berry Space."
(Bray drone Feng Weiming)
The CEO of this drone startup company is Feng Weiming. At present, they have already obtained the double investment of the Chinese military enterprises Beidou and Sany Heavy Industry in the A round. The outside world has very little introduction to Feng Weiming. According to legend, he was previously the capital of investment media and has no connection with the technology industry.
However, this person has a strong market operation capability. His famous saying is “the so-called professionalism. If it does not translate into business, it is nonsense. Everyone is competing in technology, ignoring the market demand. Jiangshan is out, not designed. However, all of you are paying for it. I've sold it to you, and the users believe it is the market."
Contrary to Feng Weiming's enthusiasm, passion and boldness, his collaborator and co-founder and chief technical director of Borui Space, Dr. Zhou Bin, a computer scientist, was low-key and reserved. According to rumors, the Borui space technology team was led by CUDA Fellow Zhou Bin from NVIDIA. The team consists of 8 doctors with a total of more than 30 people. The team previously engaged in R&D and manufacturing related to military drones and drones for remote sensing in the sea. Prior to the establishment of Borui Space, it was originally looking for a civilian drone. Carrying their GPU-based image processing solutions, but found that the current market drones do not meet the conditions, they simply developed their own Borui series industrial drones.
Since Zhou Bin is extremely low-key, there are not many reports on the Internet. However, from NVIDIA's official website, NVIDIA selected Zhou Bin as the latest CUDA academician, where he established a CUDA teaching center and trained more than 500 CUDA programmers and students. He also worked on other GPU related research projects, including being the main developer of the GPU version weather forecasting model project.
The 80-year-old doctor of computer science has many patents in image recognition, image processing, and algorithms. This may be the view of the Beidou and Sany Heavy Industries.
We see the Borey space official website. The currently displayed drones are mainly professional-grade drones such as industrial-grade, police-used and agricultural. For example, the UAV's highest payload data, flight altitude data, and continuous flight time data are all far higher than those of consumer drones.
According to reports from 36-year-old media and other media, Borui founder has military drone R & D experience, which provides support for its pioneering police, commercial drones. At the same time, it also has a certain relationship with the investment in Beidou and Sany Heavy Industry.
The future dispute in the drone market must be a technical dispute, a capital dispute, and a resource dispute. Drone companies must do a good job of positioning the enterprise, focus on a certain area and do it well, and become the first place in the field, because the future drone market will be subdivided.
And is there really so much demand for drones in the consumer market? At present, consumer-class UAVs are mainly used by aerial gamers. This is a niche player. Can it sustain such a large industry? The move to industrial-grade drones requires more powerful R&D capabilities, resource integration capabilities, and industry application scenarios. For example, the e-commerce platform itself develops express drones, police, military, and agricultural drones.
Therefore, the drone market and the mobile phone market are similar in the industry chain, and there is a big difference in demand. The big reshuffle of the drone market is about to hit, and a large area of ​​death is the inevitable result.
This article from the Tencent News client from the media does not represent Tencent News's views and positions.
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