2016 is called the "VR first year." During the year, we witnessed the release of hardware devices such as Oculus Rift, htc vive and PS VR. Recently, Japan's VR portal intelligence station Mogura VR and HIP (Human Information Processing Research Association) held a symposium entitled "What happened to VR in the first year."
The Sony PS VR conference invited several well-known figures from the Japanese VR industry, including Sita Global Studio President Yoshida Shohei, Bandai Nanmeng VR Manager Tian Gong Xingchun, Hacosco President/VR Development Representative Director Fujii Yuki and The Japanese game industry representative, Xin Qingshi, talked about the overview of the Japanese VR market in 2016. First of all, the question asked by Mr. Kubota, the editor-in-chief of Mogura VR: "Is there a way to go about my company's business plan?"
Yoshida Shohei Yoshida Shuiping: "For the current PS VR, there is a shortage of supply, it can only be said to be far beyond expectations! PS VR is a new way of entertainment, but all new entertainment methods require two to three years after the fermentation period. There will be better works, but PS VR is an exception!" Tamiya Yuki: "Before, Bandai Nanmeng Palace opened the VR ZONE experience area, and the total number of visitors reached 37,000 in these days. Each person consumed nearly 3,000 yen. The experiencers started to VR ZONE with uneasiness at first, but the result was that every experience area was overcrowded, not only earned a considerable income, but also promoted the promotion of VR. Far beyond our expectations!"
Takashi Fujii, who is currently working on smartphone VR development, said: "The number of customer consultations has not changed in the first half of this year, but the business that has achieved cooperation has grown exponentially!" In the future, it is foreseeable that not only PC platforms, homes The VR equipment of the machine platform will increase, and the demand for vr products for the smartphone side is also growing!
The second question of Fujii Zhijing is: "What is the difference between the Japanese VR market and the overseas VR market?" Xin Qingshi: "China's VR market has a completely different market size than Japan. According to some information I have learned, although China There are more than 1000 VR experience stores, but compared to Japan, China's VR experience content is inferior. In addition, China mainly leads young people to the VR market, while Japanese young people mostly have little money, so the gap is mainly here. The US VR market is mainly driven by projects with large investment amounts, especially in the West Coast region."
The third question of the new Qingshi is: "Can VR make money?" Xin Qingshi: "VR is still in the stage of investment, and the period of return has not yet arrived! At this stage, no company can get huge. Revenue, but what will happen in 3 years, but also depends on the development trend of the whole market. I think the trend of VR will change every year, and the improvement of VR hardware environment will take some time, so I still have to bear it in the next few years. The fourth question: "Is mobile VR popular?" Fujii Zhijing: "I am now working on mobile VR development. I think the biggest problem with mobile VR is fever! The problem of fever is not solved. It is impossible to play. Once the processing task increases, it will crash after 20~30 minutes. For example, Google’s latest VR device, Daydream, faces the same problem! In general, the long-term VR experience cannot be sustained. Pure, and mobile VR is not fully ready for technology in this area.
Kubota's fifth question: "Will VR be popular?" Yoshida Shohei: "I think VR will be used as a device and used frequently in daily life! For example, when you go shopping or go to the administrative center to handle affairs, I will subconsciously use VR as a necessity. I believe that the future VR will not be limited to the game field, but will be applied to every field of life!" In addition, "For the future VR market outlook," Yoshida Shuiping replied: "We will increase the production line of PS VR in the next year. This will enable more users to experience VR. Especially "Resident Evil 7", playing with VR will be both horrible and exciting. In addition, I like it very much. "Ace Combat 7", experienced the demo version, can truly feel the height of the flight, watching the island below, it is very exciting. Sony plans to announce more VR games next year, so stay tuned!"
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