At the moment, people like to share their lives with photos. Every day, millions of photos are sent to Facebook, such as meals, travel, karaoke, fitness, etc. Every second, more than 8,000 photos appear on Snapchat. Rudy Lee, CEO and founder of VRex Lab, believes that "the lack of photos in social networking applications is not a photo, but a scenario. For us, location is the core. We basically put the photo in a position. Instead of marking the location on the photo."
VRex Lab is a Shanghai-based augmented reality (AR) startup whose first product is a mobile app called Rush, which is designed to bind social media content (photos and messages) to the real world. . After taking a photo, the user can attach a text message and pin the information to a specific location. If you want to find and find nearby posts, users will need to use a smartphone camera and scan their surroundings through the app, similar to the way Pokemon Go finds Pokemon (which also means that Rush is not technically true). AR). Anyone with a Rush account can see public posts. Currently, VRex Lab is experimenting with the visibility of a 300-meter radius.
The idea of ​​"Rush" comes from Rudy and friends after visiting Seoul - Nanshan Tower. There is a long barbed wire with a lot of beautiful locks on it. Visitors can write what they want to say on the lock and then lock it on.
The company's goal is to market in South Korea and China. In China, the app is called "TIele" and literally translates as "Paste".
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