The first year of VR has not passed, and now the AR (augmented reality) gust seems to be slowly turning, perhaps this is replaced by something that no one can expect. Since July last year, with an AR game "Pokemon", the network has quickly swept the world in the posture of the presence of the world. Once the game has been online for 1 month, it will reach the global iOS & Google Play application revenue champion position. The giants also seem to be Seeing the positive momentum of AR games, including Tencent, Baidu, Ant Financial, NetEase and other giants have also begun to accelerate the layout of AR games. For a time, whether it is domestic or in the VR/AR vendors in the lost period, the well-funded manufacturers that have not yet waded in water seem to have foreseen that the AR game will show a prosperous trend in the future, and also begin to gear up and plan for the layout, 2017 AR game. Or will meet the challenge in a completely new position, AR phenomenon level products will usher in a new round of collective outbreak in quality and quantity.
It is reported that "Pokemon Go" is an augmented reality (AR) pet-developing RPG mobile game jointly developed by Nintendo and Google. It was officially released on July 7, 2016 in Australia and New Zealand, and also landed on Android and iOS platform, and launched on the App Store and Google Play. It is reported that "Pokemon Go" as a wizard battle game, will join the new LBS gameplay, to redefine the game concept based on user location LBS gameplay, players can find the elves around them according to the real map mapping, bring you Unlimited and fun.
What is LBS?
LBS is called LocaTIon Based Service. Chinese translation is a location-based service. It is a type of mobile terminal user's location information obtained through a telecom mobile operator's radio communication network (such as GSM network, CDMA network) or external positioning method (such as GPS). (Geographical coordinates, or geodetic coordinates), a value-added service that provides users with corresponding services under the support of the GIS (Geographic InformaTIon System) platform.
There are five main modes of LBS, which are divided into check-in mode, life service mode, monopoly game mode, social application mode, and business mode. Users can record their location through Check-In and share the user's geographic location information by binding users to social media tools. It is also possible to obtain relevant discounts and merchandise discount information through interactive means through the merits of the merchant's points, medals and other honors. The life information website and the tourist attraction app are combined with the geographical location service model, which can provide practical life services such as store supermarkets, sign buildings, tourist attractions, convenient shopping, etc., making our life more convenient and fashionable.
Technology giants have entered the LBS+AR gameAlipay AR real-life red envelope is the first to detonate the New Year "yearly taste"
Since the end of December, Alipay has been officially launched on the 10.0 version. The biggest highlight of the new version is the collection of “AR Real Red Packetsâ€. Compared with last year’s “Set Five Fortunesâ€, the interactive and interesting nature of AR Reality Red Packets is much stronger. .
It is reported that Alipay AR real-life red envelope is based on the "LBS + AR + red envelope" mode, users need to meet the two conditions of geographical location and AR real-time scanning when sending and grabbing red packets. The user can select "AR Real Red Packet" through Alipay by clicking "Red Packet", and then select "Red Packet". After the user sets the location information, the clue map, the recipient, etc., the AR real red envelope can be generated.
In the same redemption link, users can find the red envelopes from the AR red envelope map. When they arrive at the red envelope, they can find the hidden red envelopes by looking at the clue map, finding the items with red envelopes and aiming the lens at the red envelope.
Tencent Technology released three new ways of playing the "LBS+AR Day Red Packet"
Yesterday (11th), Tencent Technology held a media communication meeting in Beijing, officially announced the three major gameplays including "LBS+AR Day Red Packet" during the Spring Festival of 2017, and announced that it will distribute 250 million cash red packets and value 30 during the Spring Festival. Billion card coupon package.
According to reports, the Tencent QQ Spring Festival red envelope will continue from the youngest to New Year's Eve, and will launch the "LBS + AR Day Red Packet", brush a red envelope and "face-to-face" red packets. Well-known brands such as Pepsi, Watsons, Supercell, and many other stars including AB, Huang Xiaoming, and Huang Zikai will help join the QQ AR New Year Red Packet Army.
It is reported that this is not the first time that QQ has used AR technology to launch user activities. As early as during the 2016 Olympic Games, QQ first tried to use AR technology for torch relay, and through the integration of LBS geographic location, let users carry out online To the torch relay under the line.
SARFT's attitude towards LBS+AR games: temporarily not approved
The phenomenon-level AR game "Pokemon Go" launched a sensational effect in the game world, and the introduction of the game core game LBS + AR also injected new vitality into the game market. In this regard, the SARFT recently expressed that it is not accepted. Approving the "Pokémon Go" game is coordinating the security assessment of this type of game organization, and recommends that domestic game companies carefully consider when developing, introducing, and operating this type of game.
The implication of this statement is that it may indicate that in the short term, products representing the AR + LBS game category will not be available in the domestic game market.
Judging from the statement of the State Administration of Radio, Film and Television, and the performance and social reflection of related games in overseas markets, similar games such as Pokemon Go use a lot of new technologies and innovative applications, which have certain implications for the development of game technology.
At the same time, the State Administration of Radio, Film and Television also stressed that such games have large social risks in their operations, such as geographic information security threats, social traffic security threats, and threats to consumers' personal safety. From these aspects, the SARFT is conducting safety assessments with relevant departments. Prior to this, AR+LBS games will not be accepted for the time being.
Therefore, the State Administration of Radio, Film and Television remains cautious and conducts security assessments of AR + LBS games, which is beyond reproach.
to sum up
In addition to Tencent, Ali, Sina, Netease and other technology giants, many businesses with sufficient funds and mature technology have also launched their own AR products, and invaded the LBS + AR field. The biggest factor during this period was the combination of LBS + AR technology to consolidate their position in the gaming market and to take advantage of the new technology commanding heights in the future. With the battle of Alipay, QQ and Weibo in the field of LBS + AR, more and more outstanding enterprises in the scientific and technological industry will join the AR industry. In 2017, it will also be a collective development of AR real-world technology products. Year of the explosion!
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