Nokia attacked by Apple, Motorola counterattack
“No one expected that the Nokia N8 will not be able to wait for the goods to arrive. Let us have ordered about 300 mobile phones that were ordered before the Mid-Autumn Festival to be unsubscribed overnight.†October 22nd, Guangzhou, Guangdong's largest Nokia retail store Long Yue Communication Relevant people recalled the scene at that time and still showed a hint of helplessness. The person said that an important reason is that the iPhone 4 was sold in Guangzhou on the third day after the Mid-Autumn Festival and attracted some booking users. Another reason is that the Mid-Autumn Festival is not ready to buy N8 gifts.
In fact, not only retailers but also Nokia itself. Although the N8 has been officially launched on October 2, it has been delayed by about four months than planned, and sales are now unsatisfactory. The smart phone market was dominated by the N8, which is considered to be the "iPhone killer." However, the N8 has shown some weakness. On the contrary, MOTO, which has been “pressed†by Nokia for a long time, relied on the power of Google’s smart machines, and its strong sales growth surged into the top three during the Eleventh. One is today's overlord and the other is a declining aristocrat. Why does the situation change? Behind the changes, in fact, another hidden mystery. Text, graph / reporter Li Yan <br> <br> Nokia N8 twenty-day sales of 2,000 units
Long Guangdong sources said that Nokia has been regarded as "Nokia is back." The N8 has begun pre-sales before the Mid-Autumn Festival, which is divided into regular and elite editions. The former is more than 4,800 yuan and the latter is about 1,000 yuan more. Like the iPhone 4, there are many people actually buying gifts, but the N8 could not arrive before the Mid-Autumn Festival. There are 60 chain stores in Longyue. Almost overnight, a total of about 300 N8 have been unsubscribed. Another reason, naturally, is the diversion caused by the iPhone 4 on the third day after the Mid-Autumn Festival.
Finally, on October 2, the N8 was sold in Guangzhou. During the 20 days from the date of the 21st to the 21st, sales of Longyue's 60 chain stores were 2,000, but this was already much better than Nokia's previous star machine N97.
In contrast, whether it is iPhone 4 or MOTO, its performance is more eye-catching. With the "Smart Series" new MT810, A1680, XT806 and previously launched XT702, XT800, ME600 and other Andriod smart phone products, MOTO returned to the top three intelligent machines. According to Saino's second quarter of 2010, nearly 55% of Android smart phones sold on the domestic market are MOTO phones, which is 3 times the share of second place.
It is reported that the price factor has also caused some Nokia fans to have "opinions" on the N8. According to people in the Central Market Department, there are also stores that have reached a deal, and customers have placed orders for the stores, but consumers have reported that the price of the N8 is still a bit more expensive. You know, Apple's 16GB version of iPhone 4 bare metal is only 4,999 yuan. MOTO's celebrity smartphones have products as low as 3,000 yuan. According to industry analysts, in the smart machine market, Symbian, iOS and Andriod have already formed a secret battle between the three countries. Nokia’s dominance has been misnamed.
Who owns the platform who prevails
Nokia is quite insignificant, and MOTO counterattack, apple triumph is already an indisputable market status. “In the past few years, whether it is the iPhone or the Andriod camp, there are good innovations. The products are very suitable for young fashionable users. The internet is also very advantageous. However, Nokia has no surprises. It is plain and natural. It will naturally take a disadvantage.†Mr. Lin said.
Analysts said that in terms of strategy, Apple and MOTO's focus and excellence on smartphones and iOS/Andriod platforms have made them stand out. The Nokia N8 uses the Symbian 3 platform, but claimed that it will focus more on the MeeGo platform. "Nokia is taking the MOTO multi-platform road."
Not only that, but in the eyes of Nokia's old courtiers, the self-styled, boss mentality prevented Nokia's innovation. According to Kay Nieman, the former chief architect of Nokia’s corporate strategy department at Nokia for 16 years, there is plenty of time to improve Symbian. Nokia originally had several opportunities to rewrite the entire code. It also had resources and manpower, but it did not do so. The manager of the Symbian UI design, who was in charge of Symbian from 2001 to 2009, said that his team submitted 500 proposals to improve Symbian, but none was approved. Reescu believes that creativity is a victim of managerial struggle, and that some are rejected because of costs, risks, or lack of meaning to a global market leader.
Overlord vacuum has emerged
Swaying on Symbian 3 and MeeGo, Nokia, still the boss, is now relying on several pieces of baby to resist the decline. The N8 has not improved, MeeGo is uncertain, and the app store Ovi is half dead. Analysts believe that Nokia’s market share will be reduced to 30% in 2014. The mobile phone market will be "dominant vacuum."
Former MOTO, the world’s No. 1 brand, who had been bullied by Nokia for years, began a full-scale counterattack. "Even in the worst times, Motorola believes that analysts believe it is an innovative company with a strong ability to innovate in the field of mobile phones." A high-level figure of an international mobile phone maker said that Motorola is betting on the Android platform. It looks like it is risky. It is actually After rethinking the multi-platform fluctuates, it moves down one heart. To date, MOTO has launched more than 300 smartphones in cooperation with operators, distributors and retailers in 85 countries around the world.
The other players in the Andriod camp naturally did not hesitate to join this new game of repositioning. Although the WP7 mobile phone has not yet officially listed, but Microsoft's determination to re-engage on the road is evident. Earlier, it launched 9 WP7 mobile phones in one fell swoop, which, like Android, attracted many manufacturers, including HTC, LG, and Dell.
“No one expected that the Nokia N8 will not be able to wait for the goods to arrive. Let us have ordered about 300 mobile phones that were ordered before the Mid-Autumn Festival to be unsubscribed overnight.†October 22nd, Guangzhou, Guangdong's largest Nokia retail store Long Yue Communication Relevant people recalled the scene at that time and still showed a hint of helplessness. The person said that an important reason is that the iPhone 4 was sold in Guangzhou on the third day after the Mid-Autumn Festival and attracted some booking users. Another reason is that the Mid-Autumn Festival is not ready to buy N8 gifts.
In fact, not only retailers but also Nokia itself. Although the N8 has been officially launched on October 2, it has been delayed by about four months than planned, and sales are now unsatisfactory. The smart phone market was dominated by the N8, which is considered to be the "iPhone killer." However, the N8 has shown some weakness. On the contrary, MOTO, which has been “pressed†by Nokia for a long time, relied on the power of Google’s smart machines, and its strong sales growth surged into the top three during the Eleventh. One is today's overlord and the other is a declining aristocrat. Why does the situation change? Behind the changes, in fact, another hidden mystery. Text, graph / reporter Li Yan <br> <br> Nokia N8 twenty-day sales of 2,000 units
Long Guangdong sources said that Nokia has been regarded as "Nokia is back." The N8 has begun pre-sales before the Mid-Autumn Festival, which is divided into regular and elite editions. The former is more than 4,800 yuan and the latter is about 1,000 yuan more. Like the iPhone 4, there are many people actually buying gifts, but the N8 could not arrive before the Mid-Autumn Festival. There are 60 chain stores in Longyue. Almost overnight, a total of about 300 N8 have been unsubscribed. Another reason, naturally, is the diversion caused by the iPhone 4 on the third day after the Mid-Autumn Festival.
Finally, on October 2, the N8 was sold in Guangzhou. During the 20 days from the date of the 21st to the 21st, sales of Longyue's 60 chain stores were 2,000, but this was already much better than Nokia's previous star machine N97.
In contrast, whether it is iPhone 4 or MOTO, its performance is more eye-catching. With the "Smart Series" new MT810, A1680, XT806 and previously launched XT702, XT800, ME600 and other Andriod smart phone products, MOTO returned to the top three intelligent machines. According to Saino's second quarter of 2010, nearly 55% of Android smart phones sold on the domestic market are MOTO phones, which is 3 times the share of second place.
It is reported that the price factor has also caused some Nokia fans to have "opinions" on the N8. According to people in the Central Market Department, there are also stores that have reached a deal, and customers have placed orders for the stores, but consumers have reported that the price of the N8 is still a bit more expensive. You know, Apple's 16GB version of iPhone 4 bare metal is only 4,999 yuan. MOTO's celebrity smartphones have products as low as 3,000 yuan. According to industry analysts, in the smart machine market, Symbian, iOS and Andriod have already formed a secret battle between the three countries. Nokia’s dominance has been misnamed.
Who owns the platform who prevails
Nokia is quite insignificant, and MOTO counterattack, apple triumph is already an indisputable market status. “In the past few years, whether it is the iPhone or the Andriod camp, there are good innovations. The products are very suitable for young fashionable users. The internet is also very advantageous. However, Nokia has no surprises. It is plain and natural. It will naturally take a disadvantage.†Mr. Lin said.
Analysts said that in terms of strategy, Apple and MOTO's focus and excellence on smartphones and iOS/Andriod platforms have made them stand out. The Nokia N8 uses the Symbian 3 platform, but claimed that it will focus more on the MeeGo platform. "Nokia is taking the MOTO multi-platform road."
Not only that, but in the eyes of Nokia's old courtiers, the self-styled, boss mentality prevented Nokia's innovation. According to Kay Nieman, the former chief architect of Nokia’s corporate strategy department at Nokia for 16 years, there is plenty of time to improve Symbian. Nokia originally had several opportunities to rewrite the entire code. It also had resources and manpower, but it did not do so. The manager of the Symbian UI design, who was in charge of Symbian from 2001 to 2009, said that his team submitted 500 proposals to improve Symbian, but none was approved. Reescu believes that creativity is a victim of managerial struggle, and that some are rejected because of costs, risks, or lack of meaning to a global market leader.
Overlord vacuum has emerged
Swaying on Symbian 3 and MeeGo, Nokia, still the boss, is now relying on several pieces of baby to resist the decline. The N8 has not improved, MeeGo is uncertain, and the app store Ovi is half dead. Analysts believe that Nokia’s market share will be reduced to 30% in 2014. The mobile phone market will be "dominant vacuum."
Former MOTO, the world’s No. 1 brand, who had been bullied by Nokia for years, began a full-scale counterattack. "Even in the worst times, Motorola believes that analysts believe it is an innovative company with a strong ability to innovate in the field of mobile phones." A high-level figure of an international mobile phone maker said that Motorola is betting on the Android platform. It looks like it is risky. It is actually After rethinking the multi-platform fluctuates, it moves down one heart. To date, MOTO has launched more than 300 smartphones in cooperation with operators, distributors and retailers in 85 countries around the world.
The other players in the Andriod camp naturally did not hesitate to join this new game of repositioning. Although the WP7 mobile phone has not yet officially listed, but Microsoft's determination to re-engage on the road is evident. Earlier, it launched 9 WP7 mobile phones in one fell swoop, which, like Android, attracted many manufacturers, including HTC, LG, and Dell.
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