In an instant, less than two weeks later, the Spring Festival 2015 is approaching, and even the legendary Monkey Year of the Horse will appear. In general, before the Spring Festival, many consumers will buy before the New Year's Eve, change the new television to watch the annual Spring Festival Gala, which has become a fashion. So, for the upcoming Spring Festival of the Year of the Monkey, what kind of sales will the domestic TV market have? Recently, Ovid Cloud (AVC) announced a set of forecasts for domestic television sales during the 2016 Spring Festival. From this group of forecasting data, we can understand the changes in the television market during the Spring Festival. Not much to say, this week's 29th issue of home appliance big data, we come together to look at the big data during the Spring Festival TV market.
â– Failed to continue to make a good start
In fact, before the Spring Festival, the promotion of the TV market came to an end. For example, the well-known Double 11 and Double 12 promotional seasons, etc., to a certain extent, diverted some sales. According to big data, TV sales reached 1.39 million units in 2015, a year-on-year increase of 129%. In 2015, on the same day, sales of TVs were less than double 11 and reached 530,000 units. The year-on-year increase was 232%. On the New Year's Day of the past just 2016, TV sales can be said to be the first victory, which is an increase of 1.1% year-on-year.
For sales during the Spring Festival, according to big data, taking online sales channels as an example, sales during the Spring Festival are estimated at 3.99 million units, which is a decrease of 2.3% compared with the same period of last year. In addition, sales in the fourth week of 2016 before the Spring Festival were estimated to be 1.08 million units, down 2.7% year-on-year; sales in the fifth week were 1.42 million units, down 2.1% year-on-year; 1.49 million units, a year-on-year decrease of 2.0%.
From this set of data above, it is not difficult to see that for the 2016 Spring Festival and post-holiday TV sales forecast, it is not optimistic. One of the most important reasons is that the market is oversaturated, and the number of users who have upgraded and just needed is reduced. In addition, some users will choose to travel or visit friends and relatives during the Spring Festival, which is one of the reasons for the decline in TV sales.
â– 32-inch is no longer king 55-inch large screen won the title
The size of products in the current TV market is not the same, and large screens from 32 inches to 65 inches and even 70 inches or more are commonplace. Different size segments, suitable for different user groups. In general, the smaller size of the product is more suitable for wall mounted installation in the bedroom. This will reduce the occupancy of bedroom space. Users with medium-sized living rooms can choose from 50-inch and larger TVs. So, according to big data forecasts, what size TV will become the best-selling size during the Spring Festival?
Let's first look at a set of big data on TV sales in various sizes during the Spring Festival 2015. 32 inches accounted for 24.7%, 40 inches accounted for 11%, 42/43 inches accounted for 19.4%, 46/48 inches accounted for 6.9%, 47/49 inches accounted for 7.3%, 50 inches accounted for The percentage was 9.9%, the 55-inch ratio was 11.8%, the 58-inch ratio was 1.4%, the 60-inch ratio was 1.9%, and the 65-inch ratio was 1.3%.
Next, let's take a look at the expected data for the 2016 Spring Festival. The ratio of 32 inches to 18.3%, 40 inches to 10.6%, 42/43 inches to 18.7%, 46/48 inches to 6.5%, 47/49 inches to 8.1%, and 50 inches to the ratio For 7.3%, 55 inches account for 20.4%, 58 inches for 1.7%, 60 inches for 2.1%, and 65 inches for 3.2%.
From this set of big data above, we can see that the 55-inch TV will become the most popular size segment during the Spring Festival, accounting for more than 20% of the market, which means that 55-inch TV sales in all sizes Ranked first in the rankings. Compared with the Spring Festival of 2015, the growth rate increased by 8.6%. In addition, it is worth noting that sales of 32-inch TVs have retreated from the top position to third place compared to the same period of last year. This situation shows that the demand for small-screen televisions is decreasing and users are gradually shifting to larger-size televisions.
Nearly half of smart TVs will reach 80% of 4K TVs
It is worth noting that there are still several popular keywords in the Spring Festival TV market. From these keywords, we can also understand some current market trends. Next, we will come together to focus on these major keywords.
One of the keywords: 4K Ultra HD
4K Ultra HD TV penetration rate will reach 48%
With the continuous increase in user demand for television, especially in terms of clarity. The traditional 1080P video has been unable to meet the viewing needs of high-end users, so the higher definition 4K ultra-high-definition television has become the new darling in the market. According to big data projections, during the Spring Festival of 2016, the penetration rate of 4K ultra-high-definition television is estimated at 48%, which means that the proportion of users who purchase 4K ultra high-definition television accounts for nearly half.
However, it is worth noting that, although it seems to be relatively gratifying from the data, but behind the numbers, there are still many places to talk about 4K ultra-high-definition television. At this stage, if you want to watch 4K TV programs, in addition to the hardware of the 4K Ultra HDTV, you need software support, that is, content. Just as Windows systems require application support, it is essential. Nowadays 4K ultra-high definition content is still relatively scarce. Only TV stations in some provinces and cities try to broadcast 4K TV programs. More users can only watch some online 4K video resources, and their sharpness and viewing results will be greatly reduced, and the user experience will be poor.
Keyword II: Smart TV
Smart TV popularity reaches 80%
In addition to the keyword of 4K ultra high-definition television, smart TV is still one of the keywords that cannot be ignored. According to big data forecasts, during the Spring Festival 2016, the penetration rate of smart TVs will reach 80%. This means that for every 10 TVs sold, 8 TVs will be smart TVs.
At the beginning of the listing of smart TVs, production costs were higher due to the smaller scale of mass production. In recent years, the price difference between smart TVs and non-smart TVs is gradually shrinking. Many users prefer to choose smart TVs with richer features when they purchase, such as watching genuine online videos, playing various 3D games, and somatosensory games. , allows users to experience the big difference of smart TV. Some users are dismissive of traditional television programs. Therefore, smart TVs are highly valued by the built-in genuine video platform that allows them to watch a variety of popular film and television episodes and provide new options for watching television programs.
Keyword 3: Curved Screen TV
Curved screen TV market share is not high
It is worth noting that according to big data forecasts, the market penetration rate of curved screen TV during the Spring Festival is only 5%, which is not high. As an emerging product, user awareness of curved screen television is still far from enough. In fact, many TV manufacturers are also trying hard to publicize, but compared with ordinary TVs, the prices of curved screens are still very expensive, and they have become one of the thresholds that block their popularity. Therefore, for the time being, curved screen TVs will hardly become mainstream products in the market in a short period of time, and their proportion will not be very high.
â– Failed to continue to make a good start
In fact, before the Spring Festival, the promotion of the TV market came to an end. For example, the well-known Double 11 and Double 12 promotional seasons, etc., to a certain extent, diverted some sales. According to big data, TV sales reached 1.39 million units in 2015, a year-on-year increase of 129%. In 2015, on the same day, sales of TVs were less than double 11 and reached 530,000 units. The year-on-year increase was 232%. On the New Year's Day of the past just 2016, TV sales can be said to be the first victory, which is an increase of 1.1% year-on-year.
Pre-holiday and pre-holiday TV sales forecasts
For sales during the Spring Festival, according to big data, taking online sales channels as an example, sales during the Spring Festival are estimated at 3.99 million units, which is a decrease of 2.3% compared with the same period of last year. In addition, sales in the fourth week of 2016 before the Spring Festival were estimated to be 1.08 million units, down 2.7% year-on-year; sales in the fifth week were 1.42 million units, down 2.1% year-on-year; 1.49 million units, a year-on-year decrease of 2.0%.
From this set of data above, it is not difficult to see that for the 2016 Spring Festival and post-holiday TV sales forecast, it is not optimistic. One of the most important reasons is that the market is oversaturated, and the number of users who have upgraded and just needed is reduced. In addition, some users will choose to travel or visit friends and relatives during the Spring Festival, which is one of the reasons for the decline in TV sales.
â– 32-inch is no longer king 55-inch large screen won the title
The size of products in the current TV market is not the same, and large screens from 32 inches to 65 inches and even 70 inches or more are commonplace. Different size segments, suitable for different user groups. In general, the smaller size of the product is more suitable for wall mounted installation in the bedroom. This will reduce the occupancy of bedroom space. Users with medium-sized living rooms can choose from 50-inch and larger TVs. So, according to big data forecasts, what size TV will become the best-selling size during the Spring Festival?
2015 Spring Festival TV Sales Size Distribution
Let's first look at a set of big data on TV sales in various sizes during the Spring Festival 2015. 32 inches accounted for 24.7%, 40 inches accounted for 11%, 42/43 inches accounted for 19.4%, 46/48 inches accounted for 6.9%, 47/49 inches accounted for 7.3%, 50 inches accounted for The percentage was 9.9%, the 55-inch ratio was 11.8%, the 58-inch ratio was 1.4%, the 60-inch ratio was 1.9%, and the 65-inch ratio was 1.3%.
2016 Spring Festival TV Sales Size Forecast
Next, let's take a look at the expected data for the 2016 Spring Festival. The ratio of 32 inches to 18.3%, 40 inches to 10.6%, 42/43 inches to 18.7%, 46/48 inches to 6.5%, 47/49 inches to 8.1%, and 50 inches to the ratio For 7.3%, 55 inches account for 20.4%, 58 inches for 1.7%, 60 inches for 2.1%, and 65 inches for 3.2%.
55-inch big-screen TV has become a new choice for many families
From this set of big data above, we can see that the 55-inch TV will become the most popular size segment during the Spring Festival, accounting for more than 20% of the market, which means that 55-inch TV sales in all sizes Ranked first in the rankings. Compared with the Spring Festival of 2015, the growth rate increased by 8.6%. In addition, it is worth noting that sales of 32-inch TVs have retreated from the top position to third place compared to the same period of last year. This situation shows that the demand for small-screen televisions is decreasing and users are gradually shifting to larger-size televisions.
Nearly half of smart TVs will reach 80% of 4K TVs
It is worth noting that there are still several popular keywords in the Spring Festival TV market. From these keywords, we can also understand some current market trends. Next, we will come together to focus on these major keywords.
One of the keywords: 4K Ultra HD
4K Ultra HD TV penetration rate will reach 48%
With the continuous increase in user demand for television, especially in terms of clarity. The traditional 1080P video has been unable to meet the viewing needs of high-end users, so the higher definition 4K ultra-high-definition television has become the new darling in the market. According to big data projections, during the Spring Festival of 2016, the penetration rate of 4K ultra-high-definition television is estimated at 48%, which means that the proportion of users who purchase 4K ultra high-definition television accounts for nearly half.
4K TV's market share will reach 48% during the Spring Festival
However, it is worth noting that, although it seems to be relatively gratifying from the data, but behind the numbers, there are still many places to talk about 4K ultra-high-definition television. At this stage, if you want to watch 4K TV programs, in addition to the hardware of the 4K Ultra HDTV, you need software support, that is, content. Just as Windows systems require application support, it is essential. Nowadays 4K ultra-high definition content is still relatively scarce. Only TV stations in some provinces and cities try to broadcast 4K TV programs. More users can only watch some online 4K video resources, and their sharpness and viewing results will be greatly reduced, and the user experience will be poor.
Keyword II: Smart TV
Smart TV popularity reaches 80%
In addition to the keyword of 4K ultra high-definition television, smart TV is still one of the keywords that cannot be ignored. According to big data forecasts, during the Spring Festival 2016, the penetration rate of smart TVs will reach 80%. This means that for every 10 TVs sold, 8 TVs will be smart TVs.
Smart TV's market share in Spring Festival will reach 80%
At the beginning of the listing of smart TVs, production costs were higher due to the smaller scale of mass production. In recent years, the price difference between smart TVs and non-smart TVs is gradually shrinking. Many users prefer to choose smart TVs with richer features when they purchase, such as watching genuine online videos, playing various 3D games, and somatosensory games. , allows users to experience the big difference of smart TV. Some users are dismissive of traditional television programs. Therefore, smart TVs are highly valued by the built-in genuine video platform that allows them to watch a variety of popular film and television episodes and provide new options for watching television programs.
Keyword 3: Curved Screen TV
Curved screen TV market share is not high
It is worth noting that according to big data forecasts, the market penetration rate of curved screen TV during the Spring Festival is only 5%, which is not high. As an emerging product, user awareness of curved screen television is still far from enough. In fact, many TV manufacturers are also trying hard to publicize, but compared with ordinary TVs, the prices of curved screens are still very expensive, and they have become one of the thresholds that block their popularity. Therefore, for the time being, curved screen TVs will hardly become mainstream products in the market in a short period of time, and their proportion will not be very high.
ZGAR Aurora 2500 Puffs
ZGAR electronic cigarette uses high-tech R&D, food grade disposable pod device and high-quality raw material. All package designs are Original IP. Our designer team is from Hong Kong. We have very high requirements for product quality, flavors taste and packaging design. The E-liquid is imported, materials are food grade, and assembly plant is medical-grade dust-free workshops.
Our products include disposable e-cigarettes, rechargeable e-cigarettes, rechargreable disposable vape pen, and various of flavors of cigarette cartridges. From 600puffs to 5000puffs, ZGAR bar Disposable offer high-tech R&D, E-cigarette improves battery capacity, We offer various of flavors and support customization. And printing designs can be customized. We have our own professional team and competitive quotations for any OEM or ODM works.
We supply OEM rechargeable disposable vape pen,OEM disposable electronic cigarette,ODM disposable vape pen,ODM disposable electronic cigarette,OEM/ODM vape pen e-cigarette,OEM/ODM atomizer device.
Aurora 2500 Puffs,ZGAR Aurora 2500 Puffs Pod System Vape,ZGAR Aurora 2500 Puffs Pos Systems Touch Screen,ZGAR Aurora 2500 Puffs Disposable Vape Pod System,2500Puffs Pod Vape System
Zgar International (M) SDN BHD , https://www.szdisposable-vape.com