Internet TV has "machine" to take

Last week, Apple CEO Tim Cook said in an exclusive interview: "When I walk into the living room and turn on the TV, I feel like time has gone back 20 to 30 years. This is an area of ​​great interest." This sends a signal to the market: Apple will soon launch its own Internet TV.

In China, the focus on Internet TV has actually begun. Whether it is an Internet company or a hardware company, it is necessary to seize the opportunity of the family living room. In the context of triple play, this area has the potential of hundreds of billions of markets.

Hardware and software manufacturers have tried water What is Internet TV? To put it simply, users can watch traditional TV programs, and they can watch videos, play games or read through the Internet. In China, there are two kinds of Internet TV. One is an Internet TV integrated machine, ie, smart TV or Internet TV; the other is an Internet TV set-top box, using the foundation of the original traditional TV, at a lower price and lower price. Realize the function of Internet TV.

In the video copyright wars, the excellent friends of Pollock and Skyworth TV cooperated to try the Internet TV charging mode, and excellent friends and Pule provided Hollywood movie blockbusters, etc. The fee was 5-8 yuan each, or 35 yuan monthly. Through Skyworth recharge card sales. Tencent and TCL also released Internet TV. The former provided content, while the latter produced hardware. At the level of Internet set-top boxes, most of them are Internet companies, such as the halted millet box, LeTV and CNTV (China Internet TV) to launch the LeTV3D cloud video ultra clearing machine.

This has given birth to a number of listed companies. "This market is big enough. Internet TV replaces DVD. Now every family has a DVD. With 300 million households in China and 200 DVDs per DVD, there is a market size of 60 billion yuan." Music CEO Shao Yiding said that at least 6-7 listed companies can be accommodated.

One person in the industry said that Xiaomi had raised 200 million U.S. dollars in a round and its valuation was as high as 4 billion U.S. dollars. The story is not just about mobile phones, but a platform-based company. Although the millet box was halted due to license issues, at least one signal was revealed: There was a huge business opportunity behind the box.

In China, as of now, the total number of Internet TV terminal users has approached 20 million (including TVs and set-top boxes). According to predictable results, the number of Internet TV users at the end of 2012 will reach 30 million. According to Digital TV Research, the revenue capacity of China's Internet TV market will grow from 50 million USD in 2010 to 1.38 billion USD in 2016. By 2017, the number of Internet TVs in China will increase from only 2 million in 2010 to 93 million.

There are seven companies that have obtained licenses and are currently involved in A-shares and have involved in Internet TV: In addition to the TCL Group and Hisense Electric, BesTV and LeTV are all important participants. "The Internet is a post-approval system. Many areas are developed first and then related norms, such as games, e-commerce, etc.; but to do Internet TV, this is equivalent to the former approval system, it is necessary to have a license and other procedures." Shao Yiding It is said that television can't be used solely for the idea of ​​the Internet.

At present, seven Internet TV licenses have landed on CCTV International CNTV, Hangzhou Hanhua, Shanghai Wenguang BesTV, Southern Media, Hunan Television, China International Radio, and the Central People's Radio. Youpeng Bole has established a joint venture with Southern Media, which has been granted a license. After that, Ichiyi and its licensee, one of the companies under the Central People's Broadcasting Station and Jiangsu TV established an Internet TV operation joint venture company, Galaxy Internet TV Co., Ltd. Try to explore the Internet TV field.