From "You from the Stars" to "Ode to Joy", in the TV series, "Without the key to go out, you can open the door with your fingerprints", such a happy little scene touched the hearts of many viewers. With the popularization of smart homes in China, the fingerprint lock category has also developed rapidly, becoming a new choice for people. However, due to the rapid development of fingerprint locks and many new functions, consumers have expressed some concerns about security and functionality during the consumption process.
To this end, on January 23, Jingdong and the lead drafting unit of the public safety industry standard for locks - the Ministry of Public Security Safety and Police Electronic Product Quality Testing Center (hereinafter referred to as "the Ministry of Public Security Testing Center") and the industry-renowned fingerprint lock brand Aqara Sylchi and other centralized exchanges discuss the supplement of standards, and plan to launch the "Jingdong Fingerprint Anti-theft Lock Product Standard" as a pilot on the e-commerce platform to better protect consumer rights and promote a healthier and more standardized development of the industry.
“Fingerprint lock is a trend category that has grown very fast in recent years.†Zhao Lijuan, general manager of the Furniture and Building Materials Department of Jingdong Mall's Home Life Division, said that the entire industry is developing rapidly in 2017, especially by the new generation of middle-class consumers. Jingdong, which gathered the largest middle class in China, saw this trend earlier, and listed the fingerprint lock as a key trend category, established a dedicated team, invested a lot of resources to operate, and quickly made a breakthrough.
However, while the fingerprint lock is developing rapidly, there are some problems in the consumer experience. Jingdong analyzed consumer purchase feedback and saw that consumers have raised many questions about the power supply, installation, alarm tone, anti-theft security and experience of the fingerprint lock. For example, due to the lack of power prompts of some fingerprint locks, failure to replace the battery in time causes the lock to lose power and cannot be opened, or some products are inconvenient to use because of the fingerprint identification "hard index".
Promote the new standard of Jingdong fingerprint lock: from the two aspects of security and user experienceAssistant Director Lei Ling of the Public Security Department's testing center said in the live event speech that as a national third-party authoritative testing agency in the public security industry, the center has led the development of a number of national and industry standards, including GA 374 "electronic anti-theft lock" And GA 701 "General Technical Conditions for Fingerprint Anti-theft Locks", it can be said that these two standards give relevant regulations on the key performances such as the security of electronic locks/fingerprint locks, which lays a foundation for quality and is an entry-level requirement for the industry. In the face of many valuable quality feedbacks and suggestions from consumers, as well as more and newer usage requirements, JD.com is committed to quality and responsible, and cooperates with third-party organizations in the industry to drive e-commerce companies to achieve the goal of quality improvement. Provide consumers with a better consumer experience.
It is reported that the new standard is supplemented or adjusted based on the current industry standards to further improve safety and user experience. The contents include lock installation and operation instructions, undervoltage indication, emergency power supply interface, alarm, sound pressure, Main lock (tongue) bolt strength, electrostatic discharge immunity, fingerprint recognition performance and other aspects.
For the fingerprint fingerprint "hardware unlocking" hard index, the new standard will be more stringent. Zhang Wenhong, an engineer from the Ministry of Public Security Testing Center, introduced that the Jingdong standard has improved the requirements for fingerprint recognition performance, requiring that it must be quickly opened within a certain period of time and the fingerprint lock Antistatic discharge interference capability also provides clear regulations to eliminate consumer concerns about possible malfunction or mis-opening of fingerprint locks caused by electrostatic discharge interference. In terms of anti-theft security, the standard requires that the fingerprint lock should be able to alarm when the current panel is illegally removed or input multiple times. In addition, the new standard also requires that the battery-powered fingerprint lock can be prompted when the voltage is insufficient, and can be powered by an external power supply.
Aqara, Sileqi and other well-known brands in the industry said at the event site that they will produce and sell products that meet JD standards in the future, and follow the products of Jingdong to promote high-quality products to provide high-quality products and services to Chinese consumers. JD.com will also use the standard as a benchmark for self-operated entry barriers and third-party platforms.
Building a national service network to promote the development of fingerprint locksIn addition to the standard, JD.com is constantly optimizing its services such as the installation of fingerprint locks. Up to now, JD has established a professional fingerprint lock service network nationwide, which can use JD information system to achieve accurate appointments for consumers. Provide high quality service for full process visualization. According to the plan, Jingdong will also lay out 1000 smart door lock outlets online in 2018. Through online and offline linkage, consumers will have a more intuitive feeling and a more convenient consumer experience for smart door locks, further promoting the rapid locking of fingerprint locks. development of.
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