According to Research and Markets, an Irish market research organization, the current market for consumer-grade robots is around $5.4 billion, and will reach $15 billion in 2023. But looking back around us, the market seems to have not really activated. At present, there are many intelligent robots that are mainly engaged in pan-entertainment/living services/children's companionship, but the functions are relatively limited. Many of them are still the migration of smart phones and tablet functions.
36æ°ª Recently, it was learned that the “Shubao Conbow†desktop robot developed by the technology company Love Relay, according to Xubao CTO Xu Nan, they are breaking through the market bottleneck by “adding +To B business to service items and function itemsâ€.
It is understood that Suibao conducts product research and development around the life scene of a family of three and a family of five, providing services such as large health services, children's education services, and living contributions. At present, the price of Sic Bo is 2699 yuan, the appearance is sleek, there is an 8-inch touch screen, with intelligent voice, video interaction, image and video and other functions. There is a 5-meter far-field pickup function (recognition rate of 92%), which can recognize the vocal orientation, and the body drives the screen to achieve directional rotation within 300 degrees. It can voice control 400 different types of smart appliances (in cooperation with Jingdong Weilian).
In the field of big health, Sic Bo focuses on middle-aged and elderly health care content and health and medical services, including medication reminders, health management, drug verification, online drug purchase, online registration, health consultation, emergency call, Yangshengtang, etc.:
· In the first phase, Suibao established a content library for family health + third-party content providers, and currently has more than 30,000 health and wellness knowledge videos.
· In the second phase, Sic Bo is negotiating cooperation with medical institutions. In the future, it will provide 7x24 hours of remote one-on-one video consultation service. It is expected to start charging services after the free trial period.
· In the third stage, for follow-up, chronic diseases and health care services, we will cooperate with Jingdong Medical, Ping An Good Doctor, and Dangdang Express Medicine to complete online consultation + prescription / over-the-counter medicine + drug delivery.
· The fourth stage, connecting offline medical institutions, providing online appointment and registration services.
In addition, Xu Nan said to 36 , that he is developing a drug reminding function, including scanning drugs + drug taking instructions + drug conflict detection. If there is no response after taking the medicine reminder, the network will remind the children to check the situation in time.
In terms of children's education, we cooperate with Tencent Little Penguin Park (providing children's films), as well as international children's English education institutions vipJr, K12 intelligent education platform, and homework (partly for paid projects) to provide children with more comprehensive education and entertainment. accompany.
In terms of entertainment, Sic Bo and Tencent, Netease, and Iqiyi cooperated to access Tencent video, QQ music, Netease cloud music, iQiyi video, etc., can control voice, touch screen, and access and research Voice-based voice interactive game.
In the field of life services, Sic Bo is open to the property and supports services such as voice repair, property and water and electricity payment, and express delivery.
In terms of sales channels, Suibao and Xinyuan Group cooperated, in addition to To C's sales channels, and real estate cooperation To B's sales channel is one of the advantages of love relay. It is understood that robot sales will be sold in cooperation with high-end residential properties. According to the official, the first batch will produce 3,000 units, and it is expected to enter 1 million families by the end of the year.
For intelligent robots, which are highly tested and cost-effective, compared to To C's retail model, To B's shipments are guaranteed, and the subsequent extended service scenarios are more accurate (Suibao's main smart housekeeper) Services such as big health and child education).
For real estate developers, the strategic investment intelligent manufacturing project is one of the standard components in the construction of smart residential and high-quality living communities. Similar to the Xinyuan Group, there is Country Garden. On May 10th, Country Garden official said that it will cut into the industry and focus on intelligent robots and new business models.
Looking at the market space for home robots, let's look at a set of data. According to the report issued by consulting firm OVUM and Zhiyan Consulting, the average annual compound growth rate of smart home industry will reach 48.12% in 2017-2021. By 2021, the market size of smart furniture products will reach 436.9 billion yuan, serving 120 million households. In the demand survey of home robots, the penetration rate of family services is relatively low at 8.32%. The services that can be connected in the family scene are actually very many. Although not necessarily high frequency, they are relatively just needed and stable.
There are actually no competitors on this track. For example, the evolutionary chubby robot, a commercial robot designed for educational institutions such as kindergartens, it is understood that chubby gross profit is higher, but the size is slightly larger than the family. Suibao focuses on family scenes. Due to different usage scenarios and different data collected, the business model extension will be very different.
Compared with Mozi's smart little ink, Suibao is also a desktop robot, but Xiaomo makes it more cute and more anthropomorphic. Xiaomo's current products only support voice interaction, and Sic Bo's 8-inch touch screen allows for the possibility of extended functions, such as one-on-one online face-to-face courses.
In terms of profitability, in addition to machine sales, Sic Bo will also rely on long tail services to achieve profitability, such as consultation business, online course sales and so on. Xu Nan said that the follow-up does not rule out the possibility of accessing precision marketing and more third-party value-added services.
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