In the midsummer season, the whole country is transformed into a “furnace†city, and the citizens are heated up by the summer heat to “meltâ€. Face the high temperature, challenge the heat, the United States refrigerator combined air conditioning, washing machine brothers division, focus on China's hottest top ten stove cities, to create the summer brand's strongest IP. From June 29th to July 31st, the US's empty ice wash and icy big price - don't dry! The second season of my stove city was chilling.
I have a lot of good gifts in the summer to detonate the peak season
In this event, the US refrigerator brought multiple surprises to consumers, and the purchase of cool shopping packages, plus one yuan can be exchanged for the value of 999 yuan of the US broken machine and other value-for-money gifts. At the same time, the US refrigerator BCD-532WGPZV style gold, BCD-537WGPZVD glacier silver, BCD-640WKGPZM glacier silver, BCD-505WGPM and other important brand products will detonate the summer sales season with the summer benefits of the market freezing point.
Among them, the beautiful micro-crystal refrigerator BCD-640WKGPZMB which was newly launched in 2018, the elegant “glacier silver†panel applies the texture of metal wire drawing to the transparent glass material, which complements the modern minimalist home style, deep and delicate; 401L cold storage Add 239L frozen 640L large box content to achieve food storage and classification; classic door opening structure, reasonable layout and not odor, to provide consumers with better quality classification and storage program.
Incarnation and Shaking Network Red Content Marketing Releases Product Potential
In addition to the icy price, this event's beautiful refrigerator combines summer hotspots, and the series of marketing content in social media channels such as vibrato has been paid attention to by consumers. Through the simple and brainwashing lyrics of "The Beautiful Fire Song", it has resonated with the whole people. Pick up a hot spit on the summer heat. Taking advantage of the most fun platform nowadays, with the young people's play, the beautiful refrigerator is sought after and recognized by young consumers, becoming the most popular "net red brand" this summer.
At the same time, the United States refrigerator combined air conditioning, washing machine brother business department launched # ä¸ç‡¥! My stove city ##音音精精挑战, consumers upload summer fun brain hole video, you can participate in winning the beautiful award. The novel game setting, convening more consumers to participate in, to achieve the fission communication and marketing upgrade of brand events, effectively enhance the brand communication value of this event.
In recent years, the US refrigerator has actively explored new forms of marketing. This time, the United States has an empty ice wash and a cool price--not dry! In the second season of my stove city, through the daily life of consumers, we can find the emotional resonance between the brand and the users. With the help of the topic of the stove city, we will benefit the consumers with the real freezing point price. At the same time, through fun and fun content marketing, Midea's refrigerators stimulated the enthusiasm of the whole people to create innovative, fun and dynamic brand communication events.
In June of this year, Midea Refrigerator released a brand-new brand positioning “Global Smart Refrigerator Leaderâ€, and led the refrigerator industry into the era of intelligent preservation with new intelligent preservation technology and products. In the future, Midea Refrigerator will continue to cooperate with Air Conditioning and Washing Machine Brothers Division, and will create the “Don't Dry! My Stove City†series of activities as a brand-specific IP event, and send new summers to more consumers with new intelligent preservation technology and products. Cool!
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