According to data released by counterpoint, a market research agency, Samsung successfully reversed its victory in the Indian smartphone market in the second quarter of this year, regaining the number one market share and leading Xiaomi by 1 percentage point. position.
In 2012, Samsung defeated Nokia in the global market and won the number one position in the global mobile phone market. Nokia occupied this position for 14 years; in 2013, Samsung won nearly 20% of the Chinese mobile phone market. The pinnacle of China's mobile phone market.
In 2011, when the Chinese smartphone market emerged, feature phones still accounted for a considerable proportion. China Kulian became the leader of domestic mobile phone brands at the time. However, they did not have an absolute advantage in the Chinese mobile phone market at that time. Samsung is still in The Chinese market has a leading edge.
Xiaomi launched its efforts in 2014 and took the first place in the Chinese smartphone market share in the third quarter of this year. At this time, smartphones have become the mainstream of the Chinese market. Subsequently, Huawei, OPPO, and vivo took turns to win domestic intelligence from time to time. The number one position in the mobile phone market, and since then Samsung’s share in the Chinese smartphone market has been steadily declining. At present, Samsung’s share in the Chinese smartphone market is only over 1%.
Since China entered the era of smart phones, although Samsung has maintained its position as the global mobile phone leader, it has shown its response to Chinese mobile phones in the Chinese market. After the rise of the domestic market, Chinese mobile phone brands have begun to enter the global market, threatening Samsung’s market position. , Huawei, the largest domestic mobile phone brand, even claims to overtake Samsung to win the position of global mobile phone leader.
The Indian market becomes a battleground for Samsung and Chinese mobile phonesThe Indian market is very similar to the Chinese market. It has gradually entered the era of smart phones in recent years. The shipment of smart phones in the overall mobile phone has been increasing year by year. The management of intellectual property rights in this market is also relatively loose, which is conducive to the lack of patents in China. The mobile phone brand makes it a bridgehead for Chinese mobile phone brands to go overseas.
In fact, the same is true. Domestic mobile phone brands Xiaomi, OPPO, vivo, Gionee, Lenovo, etc. continue to make efforts in the Indian market. Gionee, Xiaomi, Lenovo, and vivo have all become the leaders of Chinese mobile phone brands in the Indian smartphone market.
Xiaomi won the fifth place in the Indian smartphone market share in the fourth quarter of 2014; Lenovo won the second place in the Indian smartphone market share in the second quarter of 2016; in the fourth quarter of 2016, it was vivo's turn to take the second place in the Indian smartphone market share Name; By 2017, Xiaomi once again revived in the Indian market and successfully won the first place in the Indian smartphone market share in the fourth quarter of the same year and maintained it until the first quarter of this year. In the first quarter of this year, among the top five Indian smartphone market shares, apart from Samsung, which ranked second, the remaining four were all Chinese mobile phone brands.
The rise of Chinese mobile phone brands in the Indian smartphone market makes people worry that Samsung will repeat the mistakes of the Chinese market. Its defeat by Chinese mobile phone brands has led to a continued decline in market share. However, the data in the second quarter shows that Samsung has strong competitiveness and successfully countered Chinese mobile phones. Brand.
Samsung successfully countered Chinese mobile phone brandsThe rise of Chinese mobile phone brands in the Indian smartphone market has a lot to do with their active promotion of localization. Xiaomi, OPPO, vivo and others have promoted Indian manufacturing. Xiaomi has recruited a large number of local talents in India. Currently, Xiaomi’s international vice president Ma Manu Kumar Jain is also an Indian and is responsible for Xiaomi's Indian business.
Faced with the rise of Chinese mobile phone brands, Samsung has also rapidly promoted Indian manufacturing, and recently announced that its Indian factory will become the world’s largest mobile phone factory with an annual output of 120 million units. This shows that Samsung’s counterattack against Chinese mobile phone brands in the Indian market determination.
The rise of Chinese mobile phone brands in the Indian market is mainly based on mobile phones below 2,000 yuan, and Xiaomi is mainly relying on mobile phones below 1,000 yuan. Samsung has also launched a large number of smart phones below 1,000 yuan in the Indian market. Samsung Galaxy J6 has also been compared The high cost-effective advantage ranks third in the top-selling mobile phone list in India, but this mobile phone brings Samsung 5% of the market share, accounting for more than one-sixth of Samsung’s market share in the Indian smartphone market in the second quarter.
Samsung’s success in the Indian smartphone market will give it confidence to counter Chinese mobile phones. At present, Samsung still ranks second in the US market and first in the European market. Its success in the Indian market may Support it to take corresponding measures to counter Chinese mobile phone brands in other markets.
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