Entering 2018, the earliest batch of "00" will also usher in the 18-year-old adult ceremony, and the entire consumer group is gradually changing towards a younger one. The arrival of the tide of consumption upgrades has made the younger generation of users become the main consumer forces in the future home appliance industry. The overall image upgrade of the company and the development of young products are important manifestations. Today, as the material level continues to improve, they are pursuing a higher quality of life. Most of them love a simple and natural living space, and they value the appearance, function and comfort of home appliances.
At the same time, the rejuvenation of marketing methods has become a major test for traditional home appliance companies. In the era of the Internet of Things, young consumers are more passionate about pursuing their own fashion and fashion on social platforms, and are divided into different small circles. This has led to the user's distraction, and the brand's single-handedness has always had limited influence, even staying in the bottleneck period and stopping. If you can understand cross-border marketing and warm up with other brands, you may be able to maximize the value of both brands.
Cross-border is a new type of marketing model that breaks the tradition and generally refers to cooperation between brands that are not in the same industry. The biggest benefit of cross-border cooperation for brands is to let the original irrelevant elements penetrate and blend with each other to give the brand a sense of depth and depth. Just like the speed of air conditioning refrigeration and super running, the two elements collide with each other, producing a wonderful spark.
(The main visual of this event)
As an air-conditioning brand with the "Internet" gene, Oaks has been deeply involved in the young consumer market. From creating a number of micro-movies that match the young consumer group to the creation of Xiao'ao IP image, Oaks will focus on the marketing strategy of young consumer groups. Recently, in order to meet the individualized and diversified consumer demand of young consumers, Oaks teamed up with Jingdong and SCC to absorb powder, establish a benchmark for air-conditioning and luxury consumption, and open up the N-dimensional new marketing of the air-conditioning industry to propose a new development path for the air-conditioning industry. Reference material.
Comic countdown brand day to play "hunger" marketing
In addition to joining hands with Jingdong and SCC, this AUX Super Run Red Racing Speed ​​and 8.1 Oaks Jingdong “Super Brand Day†conference also made a publicity to use the comic countdown method for publicity. The cartoon used for publicity is called "I am not a car god", and the comics are composed of three pieces.
The first cartoon is an unknown racer with AUX on his helmet. He is driving on a supercar and appears on the court. Someone in the crowd questioned his technique, so the racer sent a challenge invitation to the challenger: 3 days later, see Beijing Ruidewan Racing.
(This event countdown 3 poster)
The second cartoon tells everyone that they are looking for a mysterious racer at the Reidwan circuit. Some people suspect that he will not appear at all. At this point, a familiar red supercar rushed in. The mysterious racer driving a supercar still challenged by throwing paper balls: racing, drift, you can choose, 2 days later, Rydwin see.
(This event countdown 2 poster)
In the third comic, many racers gathered at the Reidwan Raceway, waiting for the mysterious challenger to appear. The mysterious racer still did not remove the helmet when he appeared. He said to all the arriving drivers: "You are courageous, but the victory belongs to me. But I will teach you a lot of racing skills" and finally give the audience Left a suspense and played: "After a day, the Rutwan Speedway Oaks Super Run Red Racing 趴 14:00 - 20:00 waiting for you to fight" slogan.
(This event countdown 1 poster)
In today's Internet age, comics have evolved from a few people's hobbies to paintings that are popular among younger audiences. Combine event promotion and comics to make marketing more in line with the tastes of today's young consumer groups. At the same time, the comics set up an open ending, which made them unable to satisfy curiosity and curiosity after causing consumers' attention, and made them more interested in the AUX Super Run Red Racing and 8.1 Oaks Jingdong “Super Brand Day†conference. strong. This is very similar to the current "hungry" marketing. Immediately after the countdown propaganda came out, it was detonated among young consumers.
What can be expected is that this year's AUX Super Run Red Racing and 8.1 Oaks Jingdong "Super Brand Day" conference will be a feast. Through this publicity, the new products that Oaks will release will be red. The main color, consumers can have a good time.
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