Recently, Sanxiong Aurora has opened the airport advertising “Ba Ping†mode: Hangzhou, Nanjing, Kunming, Chengdu, Xi'an and other national top ten airports, where the three male Aurora spokesperson Li Chen can express his feelings under the soft light! On the other hand, This year, Sanxiong Aurora has carried out professional lighting technology exchange meetings throughout the country and has been widely recognized by professional channels such as designers.
Left-handed mass consumers, right-handed professional channel users, and the layout of Sanxiong Aurora in multiple places will have a big future!
Signing Li Chen to take the first step of brand upgrade
In 2017, Sanxiong Aurora conformed to the development trend of market consumption upgrade. It upgraded the brand logo and released a brand new concept. It first launched the entertainment star as the brand spokesperson. The goal is to make Sanxiong Aurora a popular brand that more ordinary consumers agree with.
In fact, with Li Chen's powerful star effect and a series of marketing combination punches, Sanxiong Aurora successfully attracted the attention of a large number of young consumers, bringing rapid development of the brand upgrade. According to the data of last year's annual report, Sanxiong Aurora increased by about 20% in 2017, which is the fastest growth in recent years. It can be seen that the cooperation between Sanxiong Aurora and Li Chen is very strong!
Ba Ping Airport enhances the brand's high-end premium
The Sanxiong Aurora has a strong air and hard launch, and the core airports with the strongest diffusion and diffusion effects, such as Hangzhou, Nanjing, Kunming and other top ten airports, rely on a highly visual advertising position, using a combination of matrix and overlay. 24-hour continuous brand exposure, using a powerful gas field to build a unique Sanxiong Aurora brand communication storm. At the time, Sanxiong Aurora has become a landscape in the airport, accompanied by your "cloud".
The airport is an important point of contact for tourism and business. The airport has gathered a large number of middle and high-end consumer groups. The role of the brand promotion window is wide and the impact is self-evident. With its professional, stable and high-end brand image, Sanxiong Aurora has been able to successfully enter the prime time of this summer vacation. The significance is extraordinary, and tens of millions of consumers have seen the extraordinary charm of the brand.
The national tour continues to deepen the field of professional lighting
In the first half of 2018, Sanxiong Aurora carried out the "Yuexin New Product and Future"-Professional Lighting Technology Exchange Conference throughout the country, constantly increasing its influence and strengthening the industry's right to speak. At the same time, Sanxiong Aurora used the influence of Manchester City to launch the brand with the brand, launched the first Sino-British lighting design salon to connect with foreign advanced lighting technology and ideas, promoted the innovation of its own technology, and injected new connotations and new ideas for Sanxiong Aurora high-end lighting design. Better achieve brand expansion.
Today, Sanxiong Aurora continues to cultivate the market segments in the professional lighting market on the basis of maintaining its professional market advantages, and continuously pushes commercial, home, hotel, office and outdoor lighting products to the market.
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